GO-TO-MARKET STRATEGY TEMPLATE (UK B2B)
ThriveFinity - www.thrivefinity.uk/blog/what-is-a-go-to-market-strategy
Keep it to a few pages. Every claim gets a named, dated source.

0. THE DECISION (one sentence)
We will sell [offer] to [segment] at [price] through [channels] for the next [90 days], and we will know it is working when [leading indicator] reaches [threshold].

1. TARGET SEGMENT AND BUYER
- Segment (industry, size, location):
- Buyer role(s) and who signs:
- Trigger that makes them look now:
- Evidence (interviews, wins, data) + source/date:

2. PROBLEM AND OFFER
- Problem in the buyer's words:
- What we sell (scope, inclusions, exclusions):
- Outcome the buyer gets:

3. POSITIONING AND MESSAGE
- Positioning statement (For ... who ..., we are the ... that ... because ...):
- Main alternative buyers consider (incl. do nothing / in-house / AI tools):
- Three proof points (each with a source):

4. PRICING AND PACKAGING
- Price and model (fixed, subscription, day rate):
- What buyers pay for the alternatives:
- Discount rules:

5. CHANNELS AND SALES MOTION
- Where buyers look (search, AI assistants, referrals, events, LinkedIn, partners):
- Motion (self-serve, inside sales, field sales, partner-led):
- Sales stages and who owns each:

6. PROOF AND SALES ASSETS
- Website pages needed:
- Sales deck:
- Email sequence:
- Case studies / samples:

7. METRICS, 90-DAY PLAN AND STOP CRITERIA
- Leading indicators (reply rate, meeting-to-proposal, win rate vs alternatives, cycle length, discounting):
- First three actions (owner, date):
- Review points: day 30 / 60 / 90
- Stop or change-course criteria (written before results arrive):