Investors stop reading pitch decks at the first unverifiable claim — usually within the first 60 seconds. The problem is rarely that founders lie. It's that they don't know what a verifier will look for.
What a verifier looks for first
A named verifier begins with the market size claim. TAM, SAM, SOM figures are almost always unsourced or sourced to aggregator databases that can't be independently verified. This is the first red flag.
"If you can't cite it, an investor can't trust it — and more importantly, a journalist or regulator can't verify it either."
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