B2B Go-to-Market Case Studies: What We Did, What Happened

ThriveFinity

Client work

Client Case Studies: What We Delivered and What Happened

Two client case studies: a search programme and a product launch. Each one says what we delivered, when, and what the result does and does not prove.

Read the Studies See a Sample Report

The studies

The Client Case Studies

These show the execution side of the work: positioning, content, search and launch builds. Write-ups of Decision Brief engagements (the question, the evidence that changed the call, what the client did and what happened) are added once each one reaches its measurement date.

Crypto paymentsUAE AI Visibility

PayRam: From zero to 3.87M Google impressions

PayRam launched with no content and no rankings. We planned its search strategy before the first article. Now buyers find it on Google, in AI Overviews and in ChatGPT.

Before

“No content, no rankings, zero search impressions”

After

“Position 1.7 for its brand · page 1 for the key buyer term · cited in AI answers”

Product: AI Visibility (search strategy, content and AI visibility, run from launch)
Date: Launch to 14 Oct 2026
Scope: Search strategy, content architecture, publishing and AI visibility

68.7KAI Overviews impressions
964ChatGPT visits, one quarter
45Domain rating

Read the Case Study

What it does not prove undefined Figures from 14 Oct 2026.

EdTechIndia Go-to-Market Build

Kalvi NEET: From product insight to a positioned beta launch in one engagement

The concept was strong: Biology-first NEET micro-learning for Tamil-medium students. What did not exist was a market strategy, a brand or a design system. One engagement supplied all three before any money went to acquisition.

Before

“Biology-first insight, no market position”

Delivered

“Biology is half the marks: the Lamp brand, a full strategy, beta live”

Product: Go-to-Market Build (a bespoke build engagement, wider than today’s fixed-scope Build)
Date: September 2026
Scope: Strategy brief, brand and design system, beta codebase

443Concepts structured
Sep ’26Beta launched
2Languages, equal weight

Read the Case Study

What it does not prove A delivery, not a result: the beta is live and positioned; market outcomes are not yet measured.

Design engagements

Design Work: Websites, Brands and a Pitch Deck

Websites, brand identities and a franchise pitch deck for clients in the US, UAE and India, with design led by our founder, Pranav Unni. Each one shows the brief, the decisions and the finished work. They show design craft, not measured results: the build quality behind a Go-to-Market Build's website and deck.