CLIENT WORK
Three founders. Three different use cases. One QUAD. Every claim they shipped on was verified, rewritten, and signed before it reached the room that mattered.
CASE STUDIES
An investor passed on slide 4. A Pre-Launch Verification audit flagged three unsubstantiated claims — rewrote all three with cited evidence. Shrrita Rao walked back into the room and closed £100,000.
“We serve a £12B and growing market”
“UK mid-market compliance software: £1.4B in 2025 (Gartner UK)”
No content. No rankings. An Outcome Engineering engagement built the entire search strategy from launch — three buyer-intent verticals, zero volume chasing. Around a year later: 186K impressions, 7,907 clicks, 130+ countries.
“No content strategy, no rankings, no organic presence”
“Position 1.7 for brand · Top 5 globally for 3 verticals”
Thejaswin Venkatesan was getting enquiries but closing inconsistently. A QUAD Executive Decision Brief engagement found the GTM angle was wrong — not the product. Repositioning on outcomes and risk reduction drove +40% trial-to-paid conversion.
“We position on quality and price”
“Buyers decide on risk reduction and measurable outcomes — not price”