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  • Crypto payments
  • UAE
  • Search and AI visibility

From Zero to 3.87M Google Impressions

PayRam launched with no content and no rankings. We planned its search strategy before the first article and have run it since. Now buyers find it on Google, in AI Overviews and in ChatGPT.

Check Your Own AI Visibility Led by Pranav Unni

We brought ThriveFinity in before we'd published a single piece of content. I wanted search to be a proper acquisition channel from day one. They designed the whole strategy, built the content structure, and started a track on a topic few others were writing about yet. Now we're on page 1 of Google for our key buyer term, people find us in search in 237 countries and territories, and we show up in Google's AI answers and ChatGPT too. Starting right mattered more than I expected.

Siddharth Menon Siddharth MenonFounder, PayRam
The story

Plan First. Then Publish.

  1. The start

    No content. No rankings.

    A strong, self-hosted product in a niche buyers search for, and zero search impressions at launch.

  2. The plan

    Win the buyers, not the volume.

    Three buyer-intent areas chosen before a word was written, and a content structure built around them.

  3. The result

    Found where buyers decide.

    Page 1 for the key buyer term, 3.87M Google impressions this year, and a growing share of visits from AI assistants.

Results to date

Buyers Find PayRam and Click Through

20.5K
Google clicks1 Jan to 12 Oct 2026
964
sessions from AI assistantsJul to Sep 2026, mostly ChatGPT
Page 1
for the key buyer term“self hosted crypto payment gateway”, average position 5.48

Google search

3.87M
impressions1 Jan to 12 Oct 2026
1.7
average position for “payram”brand search
45
Ahrefs domain rating14 Oct 2026

AI search

68.7K
AI Overviews and AI Mode impressionssince 18 May 2026
622
new users from AI assistantsJul to Sep 2026

Google Search Console, GA4 and Ahrefs · exported 14 Oct 2026

Where visitors come from

Search Brings Them. AI Now Does Too.

New users by first channel, July to September 2026. AI assistants are now a channel of their own.

Direct 11,697
Organic Search 6,424
Paid Other 2,155
Referral 1,222
AI Assistant 622
GA4 · User acquisition · first-user default channel group · 1 Jul – 30 Sep 2026 · 22,422 users in total
Where we chose to win

Three Areas. No Dominant Rival.

01

Self-hosted gateways for regulated industries

5.48

average position for “self hosted crypto payment gateway”

02

iGaming and adult-content processors

324

clicks on the casino guide alone

03

ERC-8004, a topic nobody else was covering

316

clicks on “what is ERC-8004”

Google Search Console

How we did it

Map. Build. Grow. Measure.

  1. 01

    Map

    Found where PayRam could win: self-hosted infrastructure, regulated-industry operators and technical protocol buyers.

    Three content areas, chosen before writing
  2. 02

    Build

    Designed the content structure and a calendar around what buyers search for, so articles support each other over time.

    Content architecture and calendar
  3. 03

    Grow

    Published 60+ articles, linked them to spread authority across the set, and built AI search presence alongside rankings.

    60+ articles, including the ERC-8004 track
  4. 04

    Measure

    Reviewed Search Console every month and moved effort to what ranked and converted. ERC-8004 got more once it grew.

    Monthly review, effort reallocated
What PayRam got

Seven Deliverables, One Channel

Everything needed to turn search into a channel that keeps paying back.

  • Buyer-intent keyword mapThe searches real buyers make, grouped by the three areas.
  • Content architectureTopic clusters with internal links, so articles lift each other.
  • Editorial calendarWhat to publish, in what order, and why.
  • 60+ published articlesGuides, comparisons and explainers across all three areas.
  • ERC-8004 content trackA new topic, covered before anyone else.
  • AI search presenceContent shaped to be cited in AI Overviews and ChatGPT.
  • Monthly performance reviewSearch Console read every month, plan adjusted.
The receipts

Straight From PayRam’s Analytics

Unedited exports, pulled 14 Oct 2026. Click to open full size.

GA4, Jul to Sep 2026. Highlighted: the AI Assistant channel, 964 sessions, mostly from ChatGPT.
AI assistants AI assistants are now their own traffic channel GA4, Jul to Sep 2026. Highlighted: the AI Assistant channel, 964 sessions, mostly from ChatGPT.
GA4, Jul to Sep 2026. Organic Google clicks by landing page: the guides from the original plan sit at the top.
Google search The planned articles carry the search traffic GA4, Jul to Sep 2026. Organic Google clicks by landing page: the guides from the original plan sit at the top.
Timeline

From Launch to Now

  1. Launch

    Strategy before content

    Three buyer-intent areas and a content structure, before the first article.

  2. Late 2025

    60+ articles live

    All three areas built out, including the ERC-8004 track.

  3. March 2026

    Page 1, and a brand that ranks

    “payram” at an average position of 1.7.

  4. Jul to Sep 2026

    AI becomes a channel

    964 sessions from AI assistants in one quarter, mostly ChatGPT.

  5. 14 Oct 2026

    Still compounding

    3.87M impressions this year, 68.7K in AI answers, domain rating 45.

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