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Trust centre · Verdicts

Verdicts, Grades and Outcomes Explained

Every paid ThriveFinity report ends in a plain answer. This page explains what each verdict means, how claims and evidence are graded, and when we will publish how often each verdict is given.

The Five Verdicts How We Work
5verdicts
4claim statuses
A–Eevidence grades

01 · Offer Validation and Decision Brief

The Five Verdicts and What They Mean

Offer Validation, and any decision we are asked to call, ends in one of five answers. A hard answer, such as Stop, means the check did its job.

  1. Go The evidence supports it. Proceed, with the next steps named in the report.
  2. Go With Conditions Proceed only once specific, measurable, time-bound conditions named in the report are met.
  3. Change Course The core insight holds, but the current path does not. A significant change of buyer, channel, price or model is needed.
  4. Stop There is a flaw the evidence says cannot be worked around. Stopping early is far cheaper than finding it after launch.
  5. Wait The idea is sound but the timing is not. The report names what to watch and when to look again.

02 · Release Assurance

How Release Assurance Rates Each Claim

In Release Assurance, every headline claim in your deck, page or launch is checked and given one of four statuses. The named verifier personally re-checks every decision-critical and high-impact claim before signing.

Claim status

Verified

Confirmed by a named, dated, accessible primary source. Stands as written, or with small precision fixes.

Claim status

Supported

Right in direction but overstated or weakly sourced. We rewrite it to what the evidence supports and give you the source.

Claim status

Flagged

Risky, contested or likely to be challenged. We give you the question a careful reader will ask, and how to answer it.

Claim status

Unverifiable

No source can confirm or deny it today. We say what evidence would be enough and recommend removing it until then.

03 · Evidence

How Evidence Is Graded, A to E

Each angle we examine (market, buyers, competitors and trends) is graded separately. We do not average grades into one number, so you can see exactly where the gaps are.

  1. Grade A: Corroborated

    Multiple high-authority, recent, independent sources fully corroborate the claim.

    Can carry a decision-critical claim on its own.

  2. Grade B: Authoritative

    One or two authoritative, recent sources; no significant contradictions.

    Strong support. Named and dated in the deliverable.

  3. Grade C: Partial

    Credible but older than 12 months, or partial coverage; minor contradictions.

    Used with the gap stated. Never dressed up as A or B.

  4. Grade D: Weak

    Weak sources, significant gaps, or major contradictions present.

    Directional at best. Flagged wherever it appears.

  5. Grade E: Speculation

    Speculation only: no retrieved evidence behind the claim.

    Named as speculation. Never used as support.

04 · Decision Brief

What a Decision Brief Gives You

A Decision Brief answers one decision with a signed, seven-block Decision Card. Supporting documents for the chosen focus area sit behind the card.

  1. 01The decision in one sentence
  2. 02What the evidence shows
  3. 03The recommended path
  4. 04Three reasons for it
  5. 05Three things not to do
  6. 06Three tests to run next
  7. 07Three signposts that would change the recommendation

05 · Figures

How Often Each Verdict Is Given

Not yet published

We will publish how often each verdict is given, anonymised and dated, once the number of signed deliverables is large enough for the figures to mean something. Until then, any percentage would mislead, so we show none.

When we do publish, the figures will count only complete, signed deliverables, will exclude free outputs, and will be corrected in public if a verdict changes after a confirmed error (see our corrections policy).

06 · Accountability

Why We Will Publish These Figures

If almost every answer were Go, you would know we were telling clients what they wanted to hear. Publishing the distribution, once it is meaningful, is the simplest check on ourselves. Every signed deliverable names the verifier accountable for it; see the verifier profile.

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