Angle 1
Market
How big the opportunity really is, what buyers pay today, and any rules or regulation that shape it.
- Size, honestly measured
- What buyers pay today
- Rules that shape it
How we work
How We Research and Verify.
We research and verify four things: the market, your buyers, your competitors and trends. Every finding links to a named, dated source and is graded A to E, and a named person signs the final answer.
4angles, every time
A–Egrade on every claim
1named signature
Four angles
The four things we check.
A decision that looks right from one angle can fail from another. We look at all four before we answer, and we show you what each one found.
Angle 2
Buyers
Who buys, what problem they are paying to solve, how they decide and who else is in the room.
- Who actually buys
- The problem they pay for
- How the decision is made
Angle 3
Competitors
The alternatives your buyer is weighing (including doing nothing), and what those alternatives claim and charge.
- Named alternatives
- Doing nothing, too
- What they claim and charge
Angle 4
Trends
What is changing in your market, how fast, and whether it helps or hurts the decision in front of you.
- What is changing
- How fast
- Helps or hurts you
Evidence grades
Every claim gets a grade, A to E.
The grade tells you how much weight a claim can carry. It is set by the evidence behind it: how many sources, how authoritative, how recent and how much they agree. It never moves up because a claim is repeated, appears in a prompt, or is restated by a model.
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Grade A: Corroborated
Multiple high-authority, recent, independent sources fully corroborate the claim.
Can carry a decision-critical claim on its own.
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Grade B: Authoritative
One or two authoritative, recent sources; no significant contradictions.
Strong support. Named and dated in the deliverable.
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Grade C: Partial
Credible but older than 12 months, or partial coverage; minor contradictions.
Used with the gap stated. Never dressed up as A or B.
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Grade D: Weak
Weak sources, significant gaps, or major contradictions present.
Directional at best. Flagged wherever it appears.
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Grade E: Speculation
Speculation only: no retrieved evidence behind the claim.
Named as speculation. Never used as support.
The grade follows the evidence. If a key number is missing, the finding is graded C or D and says so. Inference and hypotheses are labelled as such and never cited as support for a decision-critical claim.
From question to signed answer
How a brief moves, in five steps.
You can see each step and trace each source. The verifier takes every brief through all five, and every paid deliverable carries a person’s name.
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Agree the Question
We confirm the decision or asset to check, what you will send us and when you will hear back.
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Gather Named Sources
Primary sources first (registries, filings, buyer evidence, pricing pages), each named and dated.
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Look for Evidence Against
Every important claim is tested against the strongest counter-evidence we can find and graded A to E.
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Reach a Plain Answer
Go, Go With Conditions, Change Course, Stop or Wait, with the reasons and what to test next.
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Check, Sign and Deliver
The verifier personally re-checks every decision-critical and high-impact claim, then signs. AI use is disclosed.
What you get back
The five answers you can get.
Each answer comes with the reasons, the evidence behind them and what to test next. If the evidence says Stop, we say Stop.
- Go The evidence supports the move as planned.
- Go With Conditions Proceed once the named gaps are closed.
- Change Course The goal holds; the route does not.
- Stop The evidence is against it. We say so.
- Wait Too early to call. We tell you what to watch.
Where to start
Start With What’s Stuck
Not sure the offer will sell? Can’t agree on the next move? Meetings that don’t turn into revenue? Missing from AI answers? Each service fixes one of these.
Validate
Launching something new or changing your price? We test it against real buyer, market and competitor evidence, so you don’t spend months on an offer that won’t sell.
Go / no-go answer 12 lenses scored
Plan
When the team can’t agree on the next move, we research it and give you one recommendation, what not to do, and a 90-day plan to act on it.
One clear decision 90-day plan
Build
If good meetings aren’t turning into revenue, the message is usually the problem. We fix it, then rebuild your website, deck and emails around it.
Done for you One consistent message
Rank
AI search optimisation: if AI tools don’t mention you, those buyers never see you. We measure how ChatGPT, Gemini, Perplexity and Google AI describe you, then fix it.
Recommended by AI Re-tested at day 30
Not sure where to start? Get Your Free Check →
Turnarounds
How long each one takes
Clocks start once we have everything listed in your intake confirmation. If a brief needs longer, we tell you before the deadline.
| Service | Tier | Turnaround | Price | Signed |
|---|---|---|---|---|
| Offer Validation | Offer Signal | under 1 hour | Free | No, AI-generated |
| Offer Validation | Build Verdict | 24 hours | £149₹6,999$199€179AED 749+ taxes where applicable+ 18% GST | Yes, named verifier |
| Decision Brief | Decision Brief | 48 hours (target, from intake acceptance) | £749₹29,999$999€899AED 3,699+ taxes where applicable+ 18% GST | Yes, named verifier |
| Go-to-Market Build | Go-to-Market Build | 10 days (delivery window) | from £3,999from ₹2,99,999from $5,299from €4,699from AED 19,499+ taxes where applicable+ 18% GST | Yes, named verifier |
| AI Visibility | AI Visibility Signal | under 1 hour | Free | No, AI-generated |
| AI Visibility | AI Search Readiness Retrofit | 10 working days (re-tested at day 30) | from £1,950from ₹1,49,999from $2,599from €2,299from AED 9,599+ taxes where applicable+ 18% GST | Yes, named verifier |
| Release Assurance | First Signal | under 1 hour | Free | No, AI-generated |
| Release Assurance | Release Assurance Pack | 3 business days | £699₹29,999$949€849AED 3,499+ taxes where applicable+ 18% GST | Yes, named verifier |
| Release Assurance | Release Assurance Suite | 5 business days | £1,749₹69,999$2,349€2,049AED 8,599+ taxes where applicable+ 18% GST | Yes, named verifier |
The AI Visibility Retainer runs on a monthly cycle after the Retrofit. See Pricing for full details.
Accountability
What keeps the method honest.
AI and people
AI drafts. A person decides.
We use AI models from established providers to research and draft faster. Each paid deliverable carries an AI-use disclosure.
Read AI TransparencyGuarantee
Accuracy Commitment
If any factual claim in your signed deliverable is not supported by its cited source, or is a factual error we should have caught, tell us within 30 days. We correct and re-sign it within 5 working days; if the correction changes the verdict, we redo it free; if we cannot fix it, you do not pay for that deliverable.
Read the Accuracy CommitmentCorrections
Mistakes are published.
When we get a fact wrong, we publish the correction.
See CorrectionsQuestions About Our Method
What does "signed" mean?
A named verifier checks the evidence, decides the verdict and puts their name to every paid deliverable. If they will not sign it, it does not ship.
Does a person check every claim?
Every claim is checked and graded, and the verifier personally re-checks every decision-critical and high-impact claim before signing.
How do you use AI?
We use AI models from established providers to speed up research and drafting. People make the calls, and each paid deliverable carries an AI-use disclosure. See our AI Transparency page.
What if you get something wrong?
If any factual claim in a signed deliverable is not supported by its cited source, or is a factual error we should have caught, tell us within 30 days. We correct and re-sign it within 5 working days; if the correction changes the verdict, we redo it free; if we cannot fix it, you do not pay for that deliverable. We also publish the correction on our Errata page.
What are the possible answers?
Go, Go With Conditions, Change Course, Stop or Wait. Each comes with the reasons and the evidence behind it, and a Stop is given as plainly as a Go.
Can I see what a deliverable looks like before I buy?
Yes. Every service has a sample in the real report format, built from an anonymised engagement. See Sample Reports.
See the Method on Your Own Offer.
Start with a free check. About 5 minutes to fill in; results in under an hour.