Every claim, traced
Each market-size, traction and competitive claim is traced to a primary source that is named, dated and accessible. If it cannot be traced, we flag it.
Independent startup due diligence for investors: we check each claim in a deal against named, dated sources, grade it A to E and write the strongest rebuttal. A named verifier signs the brief your committee reads, on a 48-hour target from intake.
Prefer not to commission it yourself? Refer the founder and they run the check.
The accountability gap
If diligence only confirms the founder’s story, your committee still gets the same unsourced numbers. We check them independently.
Each market-size, traction and competitive claim is traced to a primary source that is named, dated and accessible. If it cannot be traced, we flag it.
A named verifier signs every report, not a model or “the team”. It is the same accountability you ask of the founders you back.
Research across market, buyers, competitors and trends on a 48-hour target from intake acceptance, so it fits live deal flow.
The deliverable
A signed PDF: the seven-block Decision Card on page one, the evidence from four pillars behind it (each researched and graded separately), and one named verifier signing the whole.
TAM, SAM and SOM checked against primary industry sources. Growth rates traced to named reports, not deck assumptions. Comparable exits and benchmarks.
The target segment tested against independent demand signals. ICP alignment tested. Acquisition economics benchmarked.
Verified competitors mapped. Moat claims independently assessed. Positioning gaps and threats the founder may not have named.
Regulatory, technology and macro tailwinds and headwinds relevant to the thesis, with sector-specific risk flags.
A one-paragraph synthesis, then the seven-block Decision Card: the decision, what the evidence shows, the recommended path, why, don’t, test next, watch. The strongest objections are included.
Every headline claim marked Verified, Supported, Flagged or Unverifiable. Each is severity-rated with evidence cited, and each flag gets a written rebuttal. Decision-critical claims are personally re-checked before signing.
Not financial advice. ThriveFinity produces independent validation research. Reports are not regulated financial advice and should not be read as a recommendation to invest or not invest. Investors should conduct their own regulated due diligence.
For investors, angels and funds
Three options, each signed and covered by the Accuracy Commitment. Prices exclude tax.
Showing prices in £ (GBP) Showing India prices in ₹ Showing prices in $ (USD) Showing prices in € (EUR) Showing prices in AED
Per deal · Decision Brief
per deal · 48-hour target
One deal, one signed brief. Four intelligence pillars, a one-paragraph synthesis, and a Decision Card you can drop straight into the IC memo. Best for a live deal or a first run before portfolio work.
Per deck · Release Assurance Pack
per deck · 3 business days
Every headline claim in the deck checked against its source; decision-critical and high-impact claims personally re-checked by a named verifier before you take it to committee. Ranked rebuttals tell you exactly which questions to put to the founder.
Data room · Release Assurance Suite
three or more deliverables · 5 business days
Deck, data room and memo checked against each other. Pack scope on every deliverable, a consistency check, and a 72-hour fix window for anything flagged. Portfolio sweeps are scoped per fund from here.
Every signed tier carries the Accuracy Commitment: if any factual claim in your signed deliverable is not supported by its cited source, or is a factual error we should have caught, tell us within 30 days. We correct and re-sign it within 5 working days; if the correction changes the verdict, we redo it free; if we cannot fix it, you do not pay for that deliverable. Capacity: two Briefs accepted per week.
How it works
A deck, a data-room link or a structured brief. Scope is confirmed at intake acceptance; that is when the clock starts.
Market, audience, competitive and trend research run in parallel across your target geographies. Every source is named, dated and graded.
Every finding is challenged: a key-assumptions check, a pre-mortem, the objections a sceptical partner would raise. Contested findings go to human review.
The lead verifier reads the full report, resolves escalated flags and signs the PDF with their name and a document hash.
Report ID and verification hash on the cover, Decision Card on page one, ready for the IC memo or LP update.
Still have a question? Get in touch →
See every question in the FAQ hubFurther reading
Guide
The four claims investors check first during desk research, the databases they use and the red flags that end a conversation.
Guide
What UK investors check in a Series A data room, and how to have the evidence ready before they ask.
Run a brief on a live deal, or book a 15-minute scoping call for portfolio-level work. No commitment required; not financial advice.
Keep exploring