Get the Blueprint
Get the Blueprint

Cost-of-being-wrong calculator

What does it cost
to find out the hard way?

Type in your own numbers. We'll do the arithmetic in front of you — no hidden model, no invented industry average. Compare the capital you'd risk building blind against what verification actually costs.

Your situation

Every default below is an editable placeholder, not a researched statistic — change anything to match your actual numbers.

months
£ /mo
£

Compare against

Your numbers, your arithmetic

Months at risk × monthly burn 4 mo × £8,000

Capital at risk if you're wrong

£32,000

vs. Pre-Launch Verification — Audit £499

That capital at risk is

64× the verification fee

Get verified first — £499 →

This is illustrative arithmetic on the numbers you entered, not a guarantee, forecast, or claim about your specific outcome.

How this is calculated: capital at risk = months at risk × your monthly burn. Risk multiple = capital at risk ÷ the selected product's fee. That's the entire formula — no adjustment factors, no "industry failure rate" applied. If you'd like to sanity-check a real statistic instead of an assumption, see our State of Startup Claims report for sourced, dated figures we do stand behind.

Real prices, not estimates

Every price above is live on our pricing pages

Idea Validation — Pro

£149 · 24h

Validate the idea itself — 12 lenses, named analyst, GO/PIVOT/KILL verdict.

See details → Pre-Launch Verification — Audit

£499 · 48h

Verify every claim in your deck before investors find the holes.

See details → Blueprint

£499 · 48h

Verify your market, audience, competitive, and trend position — synthesised into one Core Truth.

See details →
Got questions?

Common questions

Where do these numbers come from?
Every number in the result is arithmetic on the numbers you typed in — months you'd spend before finding out, multiplied by your monthly burn. The only numbers we supply are our own real, published prices (shown above the calculator), not an industry-average statistic. There is no hidden model.
Is the default burn rate a verified statistic?
No. It's a placeholder starting point you're meant to overwrite with your own number — clearly marked as illustrative, not as a researched industry average. Nothing on this page claims to know your business better than you do.
What if my honest answer is that I'd find out for free anyway?
Then the calculator will show a small or zero capital-at-risk figure — and that's a genuinely useful, honest answer. This tool isn't built to always recommend a paid product; it's built to help you see your own numbers clearly.