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Cost-of-being-wrong calculator

What does it cost to find out the hard way?

Type in your own numbers. We do the arithmetic in front of you — no hidden model, no invented industry average. Compare the money you would risk acting on an untested decision against what checking it first actually costs.

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2numbers from you
1multiplication, shown
0industry averages used

Your Situation

Every default below is an editable placeholder — change anything to match your actual numbers.

mo
0 months9 months18 months
£ /mo
£0£25k£50k
£
£0£1M£2M

Compare against

Your numbers, your arithmetic

MODERATE RISK
Months at risk × monthly burn 4 mo × £8,000

Capital at risk if you're wrong

£32,000

vs. Release Assurance Pack £699

That capital at risk is

64× the verification fee

Check It First →

Arithmetic on the numbers you entered — not a guarantee, forecast, or claim about your specific outcome.

How this is calculated: capital at risk = months at risk × your monthly burn. Risk multiple = capital at risk ÷ the selected product's fee. That's the entire formula — no adjustment factors, no "industry failure rate" applied. To see what each verdict means and how we will report real outcomes, see our verdict distribution page.

Real prices, not estimates

Every price above is live on our pricing pages.

The fee the calculator compares against is the published GBP price of the service, read from the same file the pricing page uses. Prices exclude tax.

0124 hours

Offer Validation — Build Verdict

£149 + tax

Test the offer itself — 12 evidence lenses, a named verifier and a signed verdict.

See details
023 business days

Release Assurance Pack

£699 + tax

Check every claim in your deck, website or proposal before buyers or investors find the holes.

See details
0348-hour target

Decision Brief

£749 + tax

One strategic decision, one focus area, a signed Decision Card — before you commit the budget to build.

See details
0410 days

Go-to-Market Build

£3,999 + tax

Tested positioning, a 5-page website, a 20-slide sales deck and a 3-email sequence.

See details
Got questions?

Common Questions

Where do these numbers come from?
Every number in the result is arithmetic on the numbers you typed in — months you'd spend before finding out, multiplied by your monthly burn. The only numbers we supply are our own real, published prices (shown above the calculator), not an industry-average statistic. There is no hidden model.
Is the default burn rate a verified statistic?
No. It's a placeholder starting point you're meant to overwrite with your own number — clearly marked as a placeholder, not as a researched industry average. Nothing on this page claims to know your business better than you do.
What if my honest answer is that I'd find out for free anyway?
Then the calculator will show a small or zero capital-at-risk figure — and that's a genuinely useful, honest answer. This tool isn't built to always recommend a paid product; it's built to help you see your own numbers clearly.

Check It Before You Spend It

Start with a free check — no card, results in under an hour — or go straight to the signed service your numbers point at.

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