ThriveFinity is a B2B go-to-market consultancy for companies in the UK, US, UAE, EU and Singapore. Pranav founded it, and he personally checks and signs every paid report, with cited sources and the Accuracy Commitment.
What it means in practice
Four things you get when a named person signs the verdict.
Human verifiers don’t flip under pushback the way AI tools do when you prompt them harder. The verdict rests on the evidence logged when it was signed. Send specific counter-evidence and we check it: if it holds, we issue a revised verdict that says what changed and why, and the original stays on the record.
Cited sources are checked against the primary record before the report is signed. We use official registries wherever the claim allows, and named and date-stamped public sources otherwise. If a source cannot be opened and verified, it is replaced or flagged as unverified. We do not cite sources we have not read.
A name on a verdict is a professional commitment. If a cited claim is wrong (a hallucinated source, a misattributed figure, a miscalculated score), we issue a public correction under the errata policy, naming the report, the error and the corrected information. We never edit a report silently.
We are paid to find problems before investors and buyers do. A Stop verdict carries the same Accuracy Commitment as a Go, so there is no financial or reputational reason to inflate a score.
The process
Every paid report goes through the same five steps as our methodology before Pranav signs it.
The submitted brief, deck or document is read and every assertion that could be challenged is pulled out: market-size figures, competitive claims, benchmarks, pricing rationale and regulatory assumptions. The decision or asset in scope is confirmed with you.
Each claim is checked against the primary record: official registries (Companies House and patent databases) where it applies, plus named, date-stamped public and market-data sources. Every citation is checked for publication date, methodology and primary sourcing before it is used.
Pranav tries to break each important claim before your market does: it is tested against the strongest counter-evidence and the objections a sceptical buyer or investor would raise, then graded A to E.
A Decision Brief ends with one answer (Go, Go With Conditions, Change Course, Stop or Wait), set from the evidence. In Release Assurance, every claim is itemised with its status (Verified, Supported, Flagged or Unverifiable) and its source trail. The free Offer Signal uses the same five answers, directional and unsigned.
Pranav personally re-checks every decision-critical and high-impact claim, then signs and dates the report. It is delivered within the published turnaround for its tier: a 48-hour target for a Decision Brief, 3 business days or 5 business days for Release Assurance, and 2 weeks for a Go-to-Market Build. The Accuracy Commitment activates on delivery.
Why AI alone is not enough
We use AI to find, cross-reference and draft from sources quickly. It never does the source check, the test against counter-evidence or the final sign-off. Those need a named person who can be contacted when a claim is challenged and who corrects it, or waives the fee if it cannot be fixed.
AI layer
Human layer
Corrections
If a verdict or report we have signed contains a factual error (a wrong citation, a miscalculated score, a misidentified competitor), we correct it publicly under the errata policy. The correction is logged, time-stamped and noted on the verdicts page. We do not silently edit published reports.
Start with a free check. Every paid output is signed by a named verifier.
