01
Market evidence
Can you name 10 customers or prospects who have paid for this offer, or something close to it, in the last 90 days? We mean actually paid, not said they would.
Free self-check · 2 minutes
Offer Self-Check: Will Your Offer Sell?
This free offer self-check is for teams launching, repricing or repackaging an offer. Five questions show where your evidence is thin before you commit next quarter’s budget.
5questions, 5 of 12 lenses
0sign-ups or emails needed
~2 minto an instant result
The check
Start the Check
Market evidence
Can you name 10 customers or prospects who have paid for this offer, or something close to it, in the last 90 days? We mean actually paid, not said they would.
Competitive moat
What is the strongest alternative your buyers consider (including doing nothing) actually good at? Be specific.
Delivery capacity
If this offer doubled its sales next quarter, could the team deliver it without the CEO or founder doing the work?
Failure mode clarity
What is the single most likely reason this offer does not sell? Be specific.
Unit economics
Could you walk your board through this offer's unit economics (acquisition cost, margin and payback) in three minutes, using real numbers?
Calculating…
Where your offer is most exposed
This self-check covers 5 of the 12 lenses in a full Offer Validation, so treat the result as an early signal. Get evidence before you commit budget.
Five of twelve lenses
What the Five Questions Test
Each question maps to one lens from the full Offer Validation. A low score on any one is usually the first thing a buyer, board or investor would spot.
02
Competitive moat
What is the strongest alternative your buyers consider (including doing nothing) actually good at? Be specific.
03
Delivery capacity
If this offer doubled its sales next quarter, could the team deliver it without the CEO or founder doing the work?
04
Failure mode clarity
What is the single most likely reason this offer does not sell? Be specific.
05
Unit economics
Could you walk your board through this offer's unit economics (acquisition cost, margin and payback) in three minutes, using real numbers?
The full twelve
Buyer clarity, outcome claim, pricing power, channel fit, objections, trust, saturation, regulation
The full Offer Validation runs all twelve lenses against named, dated evidence: Market Demand & Buyer Language, Competitor Gap, ICP & Buyer Clarity, Outcome Claim, Pricing Power & Positioning, Channel Fit, Objection Map, Trust & Credibility, Market Saturation Risk, Regulatory & Compliance, Delivery Viability, Stop Criteria & Timing.
See Offer ValidationTest Your Offer Against the Evidence
The free Offer Signal reads your actual offer in under an hour. Offer Validation takes it through all twelve lenses and a named verifier signs the answer.