Market evidence

Can you name 10 real people who have paid for something similar in the last 90 days — not hypothetically, actually paid?

Competitive moat

What is your most dangerous competitor actually good at — be specific.

Team execution fit

If you removed yourself from the business for 6 months, would it survive?

Failure mode clarity

What is the single most likely reason this idea fails? Be specific.

Unit economics

Could you walk an investor through your unit economics in 3 minutes — from CAC to LTV to payback period — using real numbers?

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Your 3 weakest lenses