Go-to-Market Readiness Scorecard: Free 12-Question Check

ThriveFinity

Free scorecard · 4 minutes

Is your go-to-market ready? Score it before you spend.

For B2B teams about to launch, relaunch or add a channel. Twelve questions across six dimensions (buyer, message, offer, channels, sales assets and measurement) and an instant score showing where your pipeline is most likely to leak.

Start the Scorecard Get the 24-Check PDF

6dimensions, 12 questions

0sign-ups or emails needed

~4 minto an instant result

The scorecard

Answer as things are today, not as planned.

0 of 12 answered

01 · BuyerDo you know exactly who buys, and why they buy now?

Can you name your buyer in one line: role, company size, sector and the trigger that makes them look?

Do you know why your last five deals were won and your last five were lost?

02 · MessageWould a buyer repeat what you do, accurately, after one look?

Has a customer ever repeated your positioning back to you in their own words?

Do your website, sales deck, emails and LinkedIn tell the same story, with a source behind every claim?

03 · OfferIs there a clear, priced first thing to buy?

Is there one clear entry offer with a defined scope and a price?

Has that price been tested with real buyers?

04 · ChannelsDo you know where the next twenty buyers will come from?

Have you chosen one or two primary channels, and can you say why those?

Do you know what it costs to win a qualified lead in each channel?

05 · Sales AssetsCan a buyer say yes without a founder in the room?

Could a buyer say yes without a founder in the room: deck, case study and pricing all current?

Are your answers to common objections written down, with a follow-up sequence for leads who do not buy straight away?

06 · MeasurementWill you know within a month whether this is working?

Is every lead tagged with its source, and is the pipeline reviewed on a fixed day?

Does each channel have a stop rule agreed before it launches?

Your six dimensions

Fix these first

Want the weak dimensions fixed, not just scored?

A Go-to-Market Build turns tested positioning into website pages, a sales deck and an email sequence, built on named, dated evidence and signed off by a named verifier within 10 days.

See the Go-to-Market Build Get the 24-Check PDF

A self-check result is an early signal, not a verdict. Your answers are not stored; we only count completed scorecards, anonymously.

What the twelve questions test

Six dimensions where pipeline leaks.

A launch is only as strong as its weakest dimension. A sharp message with no stop rule still spends a quarter before anyone knows it is not working.

Buyer

Do you know exactly who buys, and why they buy now?

Message

Would a buyer repeat what you do, accurately, after one look?

Offer

Is there a clear, priced first thing to buy?

Channels

Do you know where the next twenty buyers will come from?

Sales Assets

Can a buyer say yes without a founder in the room?

Measurement

Will you know within a month whether this is working?

A Score Is Not a Pipeline

The scorecard tells you where it will leak. The Go-to-Market Build fixes the positioning, pages, deck and emails that carry it, with every claim sourced.

See the Go-to-Market Build Try the Positioning Probe

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