Your buyers now ask ChatGPT, Perplexity, Gemini and Claude who to shortlist. This worksheet gives you the twelve questions they ask, a grid to score every answer, and a checklist to fix the sources the assistants rely on. It is a self-check, not a measurement.
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The same questions behind every AI Visibility Signal
What sends a brand from “we rank on Google” to “invisible in AI”
Each comes straight from the worksheet. It is not a measurement. It maps what a measurement would check.
“When a buyer asks for the best providers in your category, are you on the list?”
The discovery prompts ask exactly that, in the buyer’s words, in four assistants. If you are not named, buyers who have never heard of you never will, however good the website is.
“When you are named, is what the assistant says actually true?”
Old offers, retired product names and guessed prices are the usual errors. The worksheet scores every answer 0, 1 or 2 for accuracy, so a confident wrong answer counts against you instead of passing as a mention.
“Which sources is the assistant reading about you?”
Assistants repeat what their sources say. The audit has you list every page an answer cites and what it says, so you fix the directory listing, the stale article or your own page, not the answer.
The self-audit ends with a scorecard you date and keep, so the 90-day re-run shows what your fixes changed. Get the Free PDF
What’s inside
The prompts follow a buying journey (discovery, description, decision) so you can see whether you are missing from the shortlist, described wrongly, or losing the final comparison.
Your category phrase, your buyer and your top three competitors, so every prompt is specific.
Discovery, description and decision questions, asked in all four assistants and scored in a grid.
How often you are named, how accurate the answers are, and who appears in your place.
Every page and publication the answers cite, and what each one says about you.
Fourteen fixes on your own site and off it, starting with the sources the answers actually read.
Today’s totals next to a 90-day re-run, so you measure change rather than a single snapshot.
How to use it
Fill in your category, buyer and competitors, then ask all twelve prompts in a fresh chat in each assistant. Copy the answers and any sources they cite.
Named or not, accurate or not, and which competitor appeared instead. The tally shows whether your gap is discovery, description or decision.
Work through the fourteen fixes, starting with the pages the answers actually cited. Re-run the same prompts in 90 days.
Go deeper
The worksheet shows you where AI assistants miss or misdescribe you. The free AI Visibility Signal runs a fixed panel of twelve buyer prompts across four assistants and scores the answers 0–100 in under an hour. When you want the fixes done for you, the AI Search Readiness Retrofit diagnoses 100–150 buyer questions and fixes your highest-value pages in 10 working days, signed by a named verifier. Want more first? Read AI visibility for B2B brands.
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