Score Your Own Claims Before Anyone Else
This is not a list of claims to check. It is a self-scoring sheet: five citation criteria and a three-position challenge, scored 0, 1 or 2 per test, that you can apply to a sales deck, a website, a proposal or a board pack in about fifteen minutes. A claim scoring below 8 out of 12 is a live risk, not a settled fact.
Already have the Claim-Verification Checklist? Use it to decide which claims to check. Use this sheet to score how well-evidenced each claim already is, test by test.
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Built on the evidence standard behind Release Assurance
What Sends a Claim From "Cited" to "Flagged"
Three Questions the Self-audit Forces You to Answer
Each maps to one of the six tests in the sheet — the evidence standard behind Release Assurance, where a named verifier checks every claim before it goes out.
"What's the methodology behind this number?"
"We only need 1% of the market" scores 0 on the method test. A bottom-up model with its assumptions stated scores 2. If you cannot explain how a number was derived, the sheet will show it.
"What sample size is this based on?"
A satisfaction score with no sample size scores 0. "n=12, first cohort" scores 2 — the honesty earns the score, not the size.
"Does this survive the regulator, not just the objection you expected?"
The challenge runs three hostile readings — the sceptical buyer, the regulator and the plain explanation — and a claim has to survive all three. The regulator's reading is hardest in financial services, health and other regulated sectors.
The self-audit walks through the five citation criteria, the three-position challenge, a scoring sheet and a wider four-angle check of the whole document.
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Self-scoring Is Where Verification Starts
The self-audit shows where your claims are likely to fall short; it is not a substitute for an independent check. A free First Signal reads your deck or page and flags the claims a careful buyer would doubt. When it has to be right before it goes out, Release Assurance checks every claim and a named verifier signs the result. Want the thinking behind this standard? Read how Release Assurance checks a claim or why most AI deck checks skip the adversarial step.