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Start free

Pricing · All Services · No Surprises

Pay for the Decision, Not the Pages.

Three decisions — build it, pitch it, bet on it. Start free on any of them; pay when you need the verdict signed. Every signed tier carries a 30-day refund guarantee.
See exactly what each verdict contains →

30-day refund guarantee
NDA on request
Human-signed. No retainers.

Which stage are you at?

Idea Validation. Score your concept across 12 evidence lenses and receive a signed GO / CONDITIONAL GO / PIVOT / KILL / DEFER verdict before you write a line of code. See full methodology →

01 · Litmus Test
Free always · no card

A 5-question diagnostic that names the single biggest risk in your idea. AI-generated, free, in under 1 hour.

  • GO / DEFER / KILL signal + the one reason
  • Your single most critical next step
  • AI-generated · delivered in under 1 hr
  • No card. No catch. Ever.
Take the Litmus Test →
02 · Auto ⚡ machine-only AI-only Idea Validation
£29₹1,999 unsigned · 2h

All 12 lenses, AI-scored, no named analyst. For when you need a read right now, not a queue.

  • All 12 PRISM lenses scored
  • GO / PIVOT / KILL / DEFER verdict
  • Top 3 risks + one-page action brief
  • AI-generated · unsigned · 2h delivery
Get your Auto — £29₹1,999 →

Not for investor/board use · upgrade credit applied to Build Decision

Deciding whether to build?
03 · Build Decision
£149₹6,999 per validation

The full 12-lens analysis, evidence-graded and signed by a named human — not a £20 AI score. The verdict you can build on, in 24 hours.

  • Everything in the Litmus Test, plus —
  • All 12 lenses, each graded A–E
  • Synthetic Intelligence Population™ — a modeled population of 2,500 target customers, segmented and evidence-tagged
  • 15 representative adversarial personas + 5 investor personas, drawn from that population
  • 60 evidence-based market and business scenarios simulated against them
  • Structured voting, consensus analysis, minority opinions & confidence scoring — not just a single verdict
  • 30-minute debrief with your named analyst
  • Full verdict: GO / CONDITIONAL GO / PIVOT / KILL / DEFER
  • Amplification/Rescue Plan + Priority Experiment List
  • Signed by a named human — not an AI
  • 3+ material risks found, or your money back
Get Build Decision — £149₹6,999 →

Personas are adversarial stress tests grounded in a modeled synthetic population, not literal individuals or market research — see methodology

Build Decision costs less than an hour with most consultants — and a named human stakes their name on the verdict.

Prices shown in GBP, + applicable taxes — switch to ₹ for India pricing (incl. 18% GST).Prices shown in INR, incl. 18% GST — switch to £ for international pricing. 30-day full refund if any paid deliverable contains an unsupported claim or factual error (for Outcome Engineering: full refund if the deliverable doesn't match the agreed brief). ThriveFinity (OPC) Private Limited is registered in Chennai, India and serves founders worldwide; UK and international clients are billed in GBP, Indian clients in INR (incl. GST).

Every tier · one view

Not sure which fits?

Every service, audience, core question, price, and delivery at a glance.

ThriveFinity pricing tiers — service name, target audience, core question answered, price, and delivery speed
Service Who's it for? Question it answers Price Delivery
Idea Validation
Litmus Test AI Pre-build founders Should I build this? Free < 1 hr
Build Decision Human-signed Pre-build founders Should I build this? £149₹6,999 24 h · Named verifier
Pre-Launch Verification
Reality Check AI Founders with a deck Will my claims survive the room? Free 1 h
Board Ready Human-signed Founders with a deck Will my claims survive the room? £499₹19,999 48 h · Named verifier
Executive Decision Brief
First Impression AI Any founder How do I look externally right now? Free < 1 hr
Executive Decision Brief Human-signed Growth-stage founders Where should I play next? £499₹19,999 48 h · Named verifier
Ongoing & Subscriptions
Sentinel Watch Post-PLV founders Has anything drifted since my Board Ready audit? £49/mo₹2,490/mo Monthly re-run
QUAD Advisory Active strategy clients Is my strategy still on track? £199/qtr₹9,999/qtr Quarterly refresh
Instant Reports (AI-only · 2 h · unsigned): Decision Report £29₹1,999 · Claim Audit £99₹4,999 · Executive Brief £99₹4,999. Upgrade to signed at any time.
Choose your starting point · 10 seconds

Not sure which fits?

Three products. One engine underneath. Pick the door that matches where you are right now.

01

You have an idea — not built yet

Idea Validation

A structured GO / KILL / PIVOT verdict across 12 analytical lenses — before you spend a month building the wrong thing.

12 Lenses
15 Personas
Free to start
Validate the idea View sample report
02

You have a deck or claims to pitch

Pre-Launch Verification

A named human verifies every claim and rewrites the weak spots — before the deck reaches an investor.

48h SLA
3 Rebuttals
30d Refund
Verify the claims View sample report
Flagship
03

You need the full market picture

Executive Decision Brief

Four verified intelligence reports + a signed Core Truth. Market, Audience, Competitive & Trend — sourced and signed in 48h.

4 Reports
48h Delivery
30d Refund
Get the Executive Decision Brief View sample report

Already launched and scaling? See Outcome Engineering →

Zero Risk

The 30-Day Honest Verdict Guarantee

If any paid deliverable contains a material unsupported claim or factual error, we cure within 72 hours or refund you in full within 30 days. Email om@thrivefinity.uk. For Outcome Engineering, the guarantee is brief-conformance: full refund if the deliverable doesn't meet the agreed brief. See the Outcome Engineering page for details.

Methodology published Refund log available NDA on request
Frequently asked

What most founders ask on the first call.

Do I need a credit card to start?
No. Three ways in are completely free: a free Litmus Test on your idea, a free Reality Check on one deck claim, and a free First Impression report on your public presence. No card, no commitment — submit and see what comes back.
What is the difference between Idea Validation and Pre-Launch Verification?
Idea Validation validates the idea — before you build, it scores your concept across 12 lenses and returns a GO / CONDITIONAL GO / PIVOT / KILL / DEFER verdict (from £0). Pre-Launch Verification checks the claims — before you pitch or launch, a named human verifies every number in your deck or page and rewrites the weak spots (from £0). Idea Validation first, verification next.
How is Idea Validation priced?
The Litmus Test is free — a 5-question AI diagnostic with a verdict in under 1 hour. Build Decision is £149 (₹6,999 in India) — the full 12-lens analysis, evidence-graded and signed by a named human, in 24 hours. See /idea-validation for full details.
What is the difference between the free Reality Check and Board Ready?
The Reality Check (free) verifies one specific claim by AI in under 1 hour with one rebuttal, no human sign-off. Board Ready (£499, ₹19,999 in India) covers your full asset — deck, narrative, market benchmarks, competitive claims — with three rebuttals and a rewrite in 48 hours, signed by a named human verifier.
What is the Executive Decision Brief (powered by QUAD) and how is it priced?
The Executive Decision Brief is ThriveFinity's flagship strategic report, powered directly by QUAD — the four-intelligence system. Market, Audience, Competitive, and Trend intelligence are researched independently against named sources and synthesised into one signed Core Truth. Try First Impression free, or get the Executive Brief for a fast, AI-only pass at £99 (₹4,999 in India; 2h, unsigned). The Executive Decision Brief is the signed tier at £499 (₹19,999 in India): four verified reports + Core Truth + one strategic framework run, delivered in 48 hours, with a 30-day money-back guarantee and an NDA on request. See /intelligence for full scope.
How is Outcome Engineering priced?
Outcome Engineering projects are scoped and priced individually — a landing page is a very different engagement from a full go-to-market system, so we do not publish fixed prices. Send us a brief and we return a fixed-price proposal (not time-and-materials) within 48 hours. No retainers, no minimum commitment.
How does the 30-day refund guarantee work?
If a paid Build Decision, Board Ready, or Executive Decision Brief deliverable contains a material unsupported claim or factual error, we cure it within 72 hours or refund you in full. Email om@thrivefinity.uk within 30 days. See our refund policy for full terms.
Is my deck or idea kept confidential?
Yes. All materials are treated as confidential from the moment they arrive. We do not share, publish, or reference them without written consent. A mutual NDA is available on request before you submit.
What are the Auto reports and how are they different?
The Auto for Idea Validation (£29, ₹1,999 in India), Pre-Launch Verification (£99, ₹4,999 in India), and Executive Decision Brief (£99, ₹4,999 in India) sit as the middle tier on each service's ladder — a faster, narrower, fully AI-generated pass with no named analyst, no debrief call, and no refund guarantee. You pay, get your report in 2 hours, no queue. The Claim Audit covers one full asset — a deck, LP, or one-pager — the same scope as Board Ready, just AI-only. Auto tiers are built for early-stage speed, not investor or board use. You can upgrade to a human-signed tier at any time — we apply the cost of the Auto against the upgrade — email your Auto receipt when you order.
Do you offer payment plans or volume pricing?
Yes — email om@thrivefinity.uk to arrange two instalments for an Executive Decision Brief or an Outcome Engineering engagement, or to discuss volume pricing for running Idea Validation across a corporate product pipeline.
What are Sentinel Watch and QUAD Advisory?
These are recurring subscriptions that keep your verification and intelligence current. Sentinel Watch (£49/mo, ₹2,490/mo in India) re-runs adversarial checks on your live materials every month and flags anything that has drifted out of defensibility. QUAD Advisory (£199/qtr, ₹9,999/qtr in India) refreshes your four-pillar Executive Decision Brief every quarter — updated competitor moves, audience shifts, market conditions, trend signals, and an AI Visibility Check tracking your Share of Voice across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — signed by the same named analyst. Both cancel any time with no lock-in. See Pre-Launch Verification and Executive Decision Brief for details.

Start with a free Test

Start free — no card, no commitment. Upgrade at any point.

Required fields

Confidential by default

Your brief is treated as confidential from the moment it arrives. We do not share, publish, or reference your materials without written consent. A mutual NDA is available on request for paid Board Ready briefs — email om@thrivefinity.uk to request one before submitting.

Where are you right now?

One claim per brief. Multiple? Submit separately.

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