Frequently asked Questions About Pricing
Can I pay by bank transfer?
Yes, if you are billed outside India: every paid service can be paid by international bank transfer to our GBP account, with 3% off the amount due. Choose bank transfer on the order form (or ask for it on a Go-to-Market Build or AI Visibility estimate) and we email the details. Clients billed in India pay by UPI, card or net banking through Razorpay.
Do I need a card to start?
No. Every service except the Decision Brief has a free way in: Offer Signal, First Signal or the AI Visibility Signal. They are AI-generated, unsigned and honest about it, delivered in under an hour. No card, no commitment.
Are prices one-time or a subscription?
Mostly one-time. There are no self-serve subscriptions, and the AI Visibility Retainer is the only monthly service. The Go-to-Market Build and the AI Search Readiness Retrofit are sold by estimate: tell us about your business, we send a scoped estimate within one business day, then a payment link for the 50% advance once you agree the scope (work starts when it is paid), and the remaining 50% is due before handover. The Retainer is invoiced monthly, with a 3-month minimum, then rolls on with 30 days' notice.
Do prices include tax?
No. Every price excludes tax, and tax is added at checkout. India prices are in INR, plus 18% GST. International prices (GBP, USD, EUR or AED) are plus taxes where applicable: business buyers outside India usually pay no tax (the reverse charge applies), and individuals pay any tax due in their country.
Why are India prices different?
INR prices are set for the Indian market, not converted at the exchange rate. There are two bands. Self-serve verdicts and briefs (Build Verdict, Decision Brief) are priced at roughly a third of the GBP price, because the research runs the same way for every client. Delivered work (Go-to-Market Build, AI Visibility Retrofit and Retainer) is priced about 40% below the GBP price, because the hours are the same wherever you are billed. You see the price for your region, and the final price follows your billing country at checkout: businesses billed in India pay in INR plus 18% GST; in the UK, GBP; in the eurozone, EUR; in the UAE, AED; everywhere else, USD.
Can I pay in USD, EUR or AED?
Yes. We publish set prices in GBP, USD, EUR, AED and INR, not exchange-rate conversions. You pay in your billing country's currency: GBP in the UK, EUR in the eurozone, AED in the UAE, INR in India and USD everywhere else. Outside India you can also pay by international bank transfer in the same currency and take 3% off the amount due.
Can I get it faster?
Build Verdict (24 hours) and the Decision Brief (48h target) are already at their fastest. The Go-to-Market Build can be rushed for 25% on top of the Build fee, subject to capacity when you book. The AI Search Readiness Retrofit is scheduled work: tell us your date on the intake form and we confirm whether we can meet it before you pay.
What is the difference between signed and unsigned tiers?
Free signals are AI-generated and unsigned. They are useful for a first read, not for a board or an investor. Signed tiers are reviewed and signed by a named human verifier and carry the Accuracy Commitment.
What is the Accuracy Commitment?
It covers every paid, human-signed deliverable: Build Verdict, Decision Brief and Go-to-Market Build. If any factual claim in your signed deliverable is not supported by its cited source, or is a factual error we should have caught, tell us within 30 days. We correct and re-sign it within 5 working days; if the correction changes the verdict, we redo it free; if we cannot fix it, you do not pay for that deliverable. Opinions, forecasts, recommendations and labelled estimates are judgements, not claims of fact. Where a refund applies, we initiate it within 5 business days (Razorpay then takes 5–7 working days, up to 10 for cards). Free signals carry no guarantee. AI Visibility paid work is covered on the same terms: a factual error or unsupported claim in a report is corrected within 5 working days; if it cannot be corrected, that report's fee (or that month's Retainer fee) is refunded or credited.
Can I upgrade and keep what I paid?
Yes. The Build Verdict fee is credited in full to a Decision Brief booked within 30 days, and the Decision Brief fee to a Go-to-Market Build booked within 30 days. One credit per order, non-transferable.
Full credit terms.
How does this compare with hiring a fractional CMO?
They do different jobs. A fractional CMO is a part-time senior marketer on a monthly retainer who owns marketing every week. Our services are scoped: one decision answered, one offer checked, or one set of go-to-market assets built, at a published price or starting price. See
fractional CMO vs consultant vs fixed-price go-to-market for UK costs and when each fits.
How do I pay?
Through a secure Razorpay payment link. No card is stored on file. The Go-to-Market Build and the AI Search Readiness Retrofit are paid in two parts: once you agree the scoped estimate we send a payment link for the 50% advance, and the remaining 50% is due before handover. The AI Visibility Retainer is invoiced monthly.
Is my material kept confidential?
Yes. Everything you send is confidential from the moment it arrives, and is never shared, published or referenced without your written consent. A mutual NDA is available on paid tiers.
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