Find out whether buyers will pay for your offer before you build it. You get one clear go-to-market decision, signed by a named person, and a 90-day plan to act on it.
Signed by Pranav Unni, Lead Verifier · ThriveFinity. · Accuracy Commitment · 48-hour target
Lead with the self-hosted wedge, or the compliance-first story?
Lead with the wedge
What you get
Offer validation is built into every Decision Brief at one price. You find out how strong the case for demand is, where the biggest risk sits, and what to do next, signed by a named person.
A printable, board-ready Brief with a named verifier’s signature and disclosure page.
Market, buyers, competitors and trend, each claim sourced, dated and graded, so you know how strong the case is.
We put your offer to the budget holder, the technical evaluator, the day-to-day user and the final decision-maker, simulated, so you see the objections before real buyers raise them.
The conditions that would turn a Go into Change Course or Stop, set before you spend.
A seven-block Decision Card: the decision, what the evidence shows, the recommended path, why, what not to do, what to test next and what to watch.
What to do each week for the focus area you choose. The clock starts when your intake is accepted.
The Brief is desk research. Proof that a specific buyer will pay a specific price only comes from real buyers, so the Brief lists the cheapest tests to run next. Results are reported as observed, never as a promise.
How it works
You do two steps. We do two, and a named human signs before anything ships.
The decision you face, why now, and what you have already tried.
Pick one: GTM & Growth, Positioning & Messaging, or Offer, Pricing & Conversion.
Every claim sourced, dated and graded A to E. It is tested against four buyer roles (budget holder, technical evaluator, day-to-day user and final decision-maker), and the verifier re-checks every decision-critical claim.
Seven blocks you can act on, signed, with the supporting documents behind them.
Pricing
Free check, then the Decision Brief, then the Build. The Decision Brief fee is credited in full to a Go-to-Market Build booked within 30 days.
Showing prices in £ (GBP) Showing India prices in ₹ Showing prices in $ (USD) Showing prices in € (EUR) Showing prices in AED
Offer Signal
A fast first read on whether your offer will sell, with the biggest risk named. AI-generated and unsigned.
Results in under an hour
Decision Brief
Validates your offer and gives you one signed go-to-market decision and a 90-day plan, on a 48-hour target.
Result: One hard decision made on graded evidence, with a plan to act on it.
Value: The do-nothing option shows what standing still costs. The 90-day plan means you start on day one instead of commissioning more work. The full fee credits toward a Go-to-Market Build.
You Provide: One decision as a question, your current belief, any evidence you hold, and your chosen focus area.
Not Included: Multiple decisions, primary research, or execution.
Credited in full to a Build booked within 30 days
Go-to-Market Build
Positioning, a 5-page website or landing page, a 20-slide sales deck and a 3-email sequence, every claim signed.
Result: A launch-ready kit: positioning, site, deck and emails that all say the same thing.
Value: One signed engagement replaces briefing a strategist, copywriter, web designer and deck designer separately. You get a scoped estimate first, pay 50% once the scope is agreed and 50% before handover, and the Accuracy Commitment covers factual errors.
You Provide: Your current site, deck, analytics, outreach samples, real commercial numbers and business-day approvals.
Not Included: A retainer, ad spend, running outreach campaigns, or brand identity and naming.
Brief credited in full within 30 days
If a factual claim in your signed Brief is not supported by its cited source, or is an error we should have caught, tell us within 30 days. We correct and re-sign it within 5 working days; if the correction changes the verdict, we redo it free; if we cannot fix it, you do not pay for that Brief.
Where a refund applies, it is initiated within 5 business days; Razorpay then takes 5–7 working days, up to 10 for cards.
We brought ThriveFinity in before we'd published a single piece of content. I wanted search to be a proper acquisition channel from day one. They designed the whole strategy, built the content structure, and started a track on a topic few others were writing about yet. Now we're on page 1 of Google for our key buyer term, people find us in search in 237 countries and territories, and we show up in Google's AI answers and ChatGPT too. Starting right mattered more than I expected.
I am happy to recommend Pranav Unni's work. I have worked with Pranav on many projects including website design, product packaging, corporate image, brand messaging and advertising design for predominantly tech companies in Silicon Valley, as well as our own wine company in Chile. He is very good at listening to the customer, and quickly cutting to exactly what they need. He is clever, diligent, a pleasure to work with, and his results are outstanding. My customers love his work. I recommend Pranav without reservation.
My deepest appreciation for Pranav's contribution to Conigital's marketing. The pitch decks, websites and marketing collaterals he built were instrumental to our funding and to our commercial team's success. His attention to detail and ability to convey our vision left a lasting impact on our clients and investors. Thank you for outstanding work.
Start free, or book your Brief
£749₹29,999$999€899AED 3,699 · one signed Decision Card in 48 hours. Scope confirmed before you pay.
We sent a confirmation link to your inbox. Click it and your free Offer Signal starts.
From pranav@thrivefinity.uk. Not there in 2 minutes? Check spam or promotions.
This form resets in 15s ·
We’ll confirm your lens fit and next steps by email within one working day.
We’ve emailed our bank details with the 3% discount applied. The 48-hour target starts once your transfer arrives and the brief is accepted.
Proof of process · Anonymised sample
A walk-through of one Decision Brief. Details are anonymised and the client is not named.
Question
What audience segment, differentiation claim, and proof architecture should the client’s landing page and GTM messaging commit to, given real market, competitive, and regulatory conditions?
Evidence
Sourced, dated and graded market and competitive evidence, including a dated gap left by two incumbents in a specific high-risk, cross-border segment.
Conflict
The wedge that best exploited the market gap also carried real reputational association risk. The Brief stated that tension plainly instead of softening it.
What we refused to certify
Claims the evidence didn’t support were left out of the Decision Card entirely, rather than softened into a hedge.
Against the alternatives
Honest comparison against the three ways founders usually get this done. The last row is the one we lose on purpose.
| Dimension | Decision Brief | AI chat | Strategy consultant | Research firm |
|---|---|---|---|---|
| Turnaround | ✓ 48-hour target | ✓ Minutes | ~ Often 2–6 weeks | ✗ Often 4–12 weeks |
| Price | ✓ £749₹29,999$999€899AED 3,699 fixed | ✓ Existing subscription | ✗ Usually five figures | ✗ Usually five figures |
| Research plan first | ✓ Key questions, stopping rules | ✗ Answers as prompted | ✓ | ✓ |
| Evidence grades | ✓ Graded, dated ledger | ~ Can cite wrongly | ~ Varies | ✓ Generally |
| Conflicts surfaced | ✓ Across all four pillars | ✗ | ~ | ~ |
| Pre-mortem | ✓ Graded evidence, kill criteria, Buying Committee | ~ Tends to agree | ~ Depends on the person | ✗ Descriptive |
| One decision, one card | ✓ Decision Card | ~ If asked | ✓ Usually a deck | ✗ Usually a report |
| Signed + fixed or free | ✓ Named verifier, Accuracy Commitment | ✗ | ~ Signed, rarely guaranteed | ~ Firm-level |
| Primary research | ✗ We flag when needed | ✗ | ~ If scoped | ✓ Core product |
Category descriptions, not vendor claims: “typically” and “varies” mean exactly that. If you have a specific alternative in mind, the comparison hub goes deeper.
If you are unsure which service fits, start with a free signal and we will route you, or ask.
A signed Decision Card and a 90-day plan on a 48-hour target. Step 1 of the Go-to-Market Build, credited in full if you build within 30 days.
Accuracy Commitment · One-time payment · Confidential by default
Keep exploring
