FAQ Questions About AI Visibility
What is AI search optimisation (GEO)?
AI search optimisation, also called generative engine optimisation (GEO), is improving how AI assistants find, cite and describe your company. It covers whether AI tools can read your pages, whether your company facts are consistent across the web, whether your pages answer buyer questions directly, and whether sources AI trusts mention you. We measure it as how often you are named, recommended and described correctly across a fixed set of buyer questions.
Is AI search optimisation different from SEO?
Yes, but it builds on SEO rather than replacing it. SEO aims to rank your pages in search results; AI search optimisation aims to get you quoted and recommended inside AI answers, which also draw on search indexes and third-party sources. The Retrofit includes the on-page SEO that helps both, and adds the answer-first structure, consistent company facts and sourced claims AI tools rely on.
Is AI search optimisation the same as organic search?
No. Organic search means the unpaid results on search engines such as Google and Bing. AI search optimisation covers whether AI assistants name and recommend you, including in Google AI Overviews, which draw on organic search. The two share foundations, so we measure both: Search Console for organic visibility and a fixed set of buyer questions for AI answers.
Is AI SEO the same as GEO?
In practice, yes. AI SEO, GEO, AEO and LLM SEO are different names for improving how AI answers find, cite and describe your company. We call the service AI search optimisation (GEO) and measure it the same way whichever name a buyer uses.
Which AI assistants do you check?
The free Signal runs 12 buyer prompts across GPT (OpenAI, through the API rather than the ChatGPT app), Claude, Gemini and Perplexity. The paid Retrofit and Retainer track 100–150 buyer questions across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, each asked several times.
How is this different from hiring an AI SEO or GEO agency?
You buy scoped work with a measured before-and-after instead of open-ended hours: a Retrofit estimated from the agreed scope and re-tested at day 30, then an optional Retainer with a set amount of work each month. Every paid report is signed by a named verifier, and we never promise a citation, a ranking or revenue.
Do you guarantee we will be cited by AI assistants?
No, and nobody honest can. AI answers vary by engine, day, location and account. We guarantee the deliverables and the measurement; visibility is reported as a rate over repeated runs with the sample size shown.
Can I buy just the diagnosis?
Yes, on request. The diagnosis is days 1 to 3 of the Retrofit. On its own it costs £495 (₹37,999) and takes 3 working days, and the full amount counts towards the Retrofit if you book it within 30 days.
Is the retrofit SEO?
Partly. It includes on-page SEO: titles, headings, internal links and structured data still help search engines and AI tools read your pages. It adds what classic SEO ignores: answer-first structure, entity consistency, sourced claims and the trust signals (author, reviewer, date) engines look for.
What does the retrofit not include?
It does not include a redesign, writing new pages (we write 5 briefs for them), paid media, link buying or paid placements, and any promise of a citation, a ranking or revenue. More than 10 priority pages are quoted separately.
What do you need from us?
We need CMS access or a developer, access to Search Console, analytics and DNS or CDN, one named approver with a 24-hour turnaround, and the facts we must not get wrong. We propose the 10 priority pages on day 3.
How long until results?
It varies. AI tools pick up changes only after they recrawl your pages and refresh their sources, and that timing is outside anyone's control. That is why we re-test at day 30 rather than day 10, and why the Retainer keeps measuring the same questions every month. The report tells you what moved and what did not; if nothing moved, it says so.
Who does the work?
A named verifier signs off every page and report before it reaches you. AI drafts and analyses, and a human editor sources every statistic.
How is the AI Visibility Score calculated?
Your score is a weighted blend of four components. Two are measured from the answers: Presence (40%: how often your brand is named across the 12 prompts) and Position (25%: how early it appears when it is named). Two are estimates worked out from Presence: Accuracy (20%: your Presence score, reduced slightly when an assistant fails to answer) and Citations (15%: 1.3 times your Presence score, capped at 100). The free Signal does not fact-check what AI says about you or count the sources it cites; the paid AI Search Readiness Retrofit checks both. The score is deterministic: the same panel of responses always produces the same number. It is graded A (80–100), B (60–79), C (40–59), D (20–39), or E (0–19).
What are the 4 AI surfaces and 12 prompts?
We run the same panel of 12 prompts against OpenAI’s GPT, Claude, Gemini and Perplexity: 48 responses in total. The prompts cover category discovery, direct comparisons, brand-direct questions, buying-intent questions and one question about complaints and issues with your brand. For each answer the Signal records whether and how early you are named; it does not check answers for false claims (the paid Retrofit does). For GPT we use GPT-5.6 Luna through OpenAI's API, the model family behind ChatGPT, not the ChatGPT app itself. It's the same fixed panel for every brand, so scores are comparable.
Is the AI Visibility Signal signed by a human, like your paid products?
No. The Signal is AI-only and unsigned by design. It's a free diagnostic, not a verified deliverable: nobody reads or checks it before it reaches your inbox. Our paid, human-signed work carries a named verifier's signature and a guarantee: every paid tier, including AI Visibility, carries the Accuracy Commitment (errors corrected within 5 working days; no fee for a deliverable we cannot fix). The free Signal carries neither.
Is there a paid version of the AI Visibility Signal?
Yes. The Signal stays free. The paid work starts with the AI Search Readiness Retrofit (scoped estimate first, 10 working days, re-tested at day 30). After the re-test you can continue with the AI Visibility Retainer (monthly) or the Quarterly Re-measurement. All paid work is signed by a named verifier.
What is the AI Visibility Retainer?
The AI Visibility Retainer is a monthly continuation of the Retrofit: the same 100–150 buyer questions tracked across five AI tools, 4 priority pages improved, 2 high-value content pieces and 2 authority actions each month, with a technical health check, an opportunity memo, a report and a call. There is a full re-audit every quarter. It starts after the Retrofit's day-30 re-test, with a 3-month minimum, then rolls monthly with 30 days' notice. Invoiced monthly; there is no self-serve subscription.
Can I cancel the Retainer?
After the 3-month minimum, yes: give 30 days' notice in writing and the Retainer ends at the end of that notice period. Work already approved for the current month is completed and delivered.
What happens to the data I submit?
Your brand name, website, and the resulting report are handled under the same policy as the rest of the site: retained 90 days by default on EU infrastructure. Deletion requests are confirmed within 72 hours. We don't sell or share your data.
Why didn't my brand appear at all?
A 0 or a low E-grade score usually means the AI models simply have little or no public information to draw on: no indexed reviews, directory listings or citations they consider authoritative for your category. It's a visibility gap, not a verdict on your business; the Signal shows you where the gap is, not why it exists.
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