What Is Market Validation? A Practical Guide for B2B Offers
What market validation is, how it differs from idea and offer validation, six steps to do it for a B2B offer, and the evidence that actually counts.
Friday Notes
Intelligence Dispatches For Founders
Weekly notes on pitch deck verification, AI governance, and what we've learned shipping verdicts. Every Friday at 09:00 GMT.
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29 dispatches
Segmentation, Targeting and Positioning (STP) for B2B: Model and Walkthrough
Segmentation, targeting and positioning (STP) for B2B: the model, B2B segment types, how to choose a target, and a step-by-step walkthrough.
Go-to-Market Strategy Examples: What B2B Companies Can Copy
Go-to-market strategy examples from Atlassian, Snowflake, HubSpot and Figma, taken from their own filings: segment, offer, channel, price and what to copy.
What Is a Go-to-Market Strategy? A B2B Guide with Template
What a go-to-market strategy is, the 7 parts a good one contains, how to build one step by step, and the leading indicators that show it's working.
Market Positioning Map: How to Build One for a B2B Company
How to build a market positioning map for a B2B company: pick axes buyers use, plot competitors from evidence and test the gap before you claim it.
Positioning Statement: Template, Formula and B2B Examples
A positioning statement template for B2B companies: the formula, how to write one in five steps, how long it should be, how to test it, and real brand examples.
AI Share of Voice: How to Measure Your Brand in AI Overviews and ChatGPT
How to measure AI share of voice in Google AI Overviews, ChatGPT, Gemini and Perplexity: five metrics, how many runs you need, and a monthly scorecard.
How to Choose a GEO Agency in the UK: A Buyer's Guide to Generative Engine Optimisation
How to choose a GEO agency in the UK: what generative engine optimisation covers, 10 questions to ask, red flags, KPIs and fair pricing models.
Fixed-Price Go-to-Market Services in the UK: What to Expect and What to Ask
What a fixed-price go-to-market package should include, how it compares with day rates and retainers, when it's the wrong choice, and 10 questions to ask.
How to Fact-Check a Sales Deck or Pitch Deck Before It Goes Out
How to fact-check a sales deck or pitch deck in five steps: extract every claim, find and date the source, qualify or cut, then sign off and keep a log.
Is Your Go-to-Market Strategy Ready? A Pre-Quarter Checklist for B2B Teams
Seven checks and a one-page readiness checklist to run before your team commits a quarter to a go-to-market plan, plus what a 90-day plan contains.
Is Your B2B Positioning Wrong? Signs, Tests and What to Do When Sales Stall
Signs your B2B positioning is the problem, how to tell it apart from price, targeting and sales execution, cheap tests to run, and the order to rebuild it in.
Fractional CMO vs Strategy Consultant vs Fixed-Scope GTM: What It Costs in the UK
Fractional CMO, strategy consultant or fixed-scope go-to-market build? What each costs in the UK in 2026, what you get, and when each is the right call.
How to Test an Offer or Price Change Before You Commit the Quarter
How to test a new offer, repackage or price increase before you commit a quarter: what to test first, willingness-to-pay methods, and how to decide.
B2B Positioning for Established Companies: Brand Positioning Strategy That Wins Deals
B2B positioning for established companies: how to choose a position you can prove, test it with buyers and get sales to use it. Steps, evidence, FAQs.
Proof Claims on B2B Websites: What Holds Up and What Does Not
UK ad rules cover B2B websites too. Which claims need evidence, how to rewrite results, superlatives and testimonials, and how to keep a claims register.
AI Visibility for B2B Brands: How Buyers Meet You in AI Assistants
How B2B buyers meet you in ChatGPT, Claude, Gemini and Perplexity, what AI assistants get wrong about companies, and how to fix the sources they read.
Why ChatGPT Says Your Startup Idea Is Brilliant (And Why That's the Problem)
New research in Science confirms what founders discover too late: AI assistants affirm users 49% more than humans do, even when they're wrong. Here's why ChatGPT can't validate your idea, and what can.
Competitive Intelligence for UK B2B Companies: A Practical Guide
Competitive intelligence for B2B companies in the UK: a 5-step framework, sources that hold up, legal limits, a CI report template and a review rhythm.
How to Run an AI Visibility Check on Your Company
A step-by-step AI visibility check to run without paid tools: what to ask ChatGPT, Gemini, Claude and Perplexity, what to score, and how to fix errors.
How Release Assurance Checks a Claim, Step by Step
How Release Assurance checks a claim: a named, dated source first, the hardest objection next, an A to E grade, then a named verifier signs. One claim, end to end.
Why Most AI Deck Checks Skip the Hard Part
AI pitch deck reviews tend to agree with you. What the sycophancy research shows, why it happens, and what a real check of your deck claims needs instead.
Series A Data Room: What UK Investors Verify Before the Round Closes
What UK Series A investors verify in your data room: cap table, revenue, IP, SEIS/EIS, legal and market claims, plus the gaps that slow or kill a round.
Why Many Startup Ideas Should Be Stopped Before They’re Built
Why stopping an idea early is often the right call, what the failure data says, how a Stop differs from Change Course, and how to set kill criteria.
How Investors Verify Startup Claims Before Writing a Cheque
How investors verify startup claims: the desk research before a first call, the four claims checked first, the sources used, and what due diligence adds.
The Startup Idea Validation Framework: 12 Lenses Before You Build
A 12-lens framework for validating a startup idea or new B2B offer before you build: what to test, in what order, how to grade evidence and when to stop.
Startup Failure Rate: What the 43% Really Means for Your Idea
43% of failed VC-backed startups had poor product-market fit and 70% ran out of cash. What failure rates really say, by stage, and what to test first.
The Category Problem: Why Most Benchmarks Are Wrong
Why most startup benchmarks compare you with the wrong group, the five that get misused most, and a five-point test for a benchmark that survives scrutiny.
Objection Planning: Preparing for Investor Questions
Objection planning for founders: how to pre-empt hard investor questions and red-team your own pitch deck before the partner meeting starts.
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