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Free PDF Instant downloadSix dimensions

Find where your pipeline will leak before you spend on it.

Before a launch, a new channel or a new website, score your go-to-market on six dimensions: buyer, message, offer, channels, sales assets and measurement. Twenty-four statements, each scored 0, 1 or 2, show your weakest point in one sitting. It is a self-check, not a verdict.

6dimensions
24checks, scored 0–2
~25 minin one sitting
  1. 01Buyer
  2. 02Message
  3. 03Offer
  4. 04Channels
  5. 05Sales assets
  6. 06Measurement

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Want the weak dimensions fixed for you? See the Go-to-Market Build →

The same six dimensions behind every Go-to-Market Build

What sends a launch from “ready” to “leaking”

Three questions the scorecard forces you to answer.

Each comes straight from the scorecard. It is not a verdict. It maps what a go-to-market build would fix first.

01

“Can you name the buyer in one line: role, size, sector and trigger?”

“Mid-market companies” scores 0. The scorecard asks for the role, the company size, the sector and the event that makes them look, plus a list of twenty named accounts that fit.

02

“Has a customer ever repeated your positioning back in their own words?”

If only the team can say it, it is a slogan, not a position. The message checks also ask whether the website, deck, emails and LinkedIn tell the same story with sourced claims.

03

“What would make you stop a channel, decided before you launch it?”

Without a stop rule agreed in advance, a weak channel gets another quarter. The measurement checks ask for defined stages, source tracking on every lead and a fixed review day.

Prefer to answer online? The interactive version at /tools/gtm-readiness scores you instantly, with no sign-up. Get the Free PDF

What’s inside

Six dimensions, twenty-four checks and a band.

Each dimension scores out of 8 and the total out of 48. The weakest dimension matters more than the total: a launch with a perfect message and no measurement still cannot tell you whether it worked.

01

Buyer

Who buys, why now, and why your last deals were won or lost.

02

Message

Whether a buyer would repeat what you do, and whether every claim has a source.

03

Offer

A clear, priced first thing to buy, tested with real buyers.

04

Channels

Where the next twenty buyers come from, and what each one costs to win.

05

Sales assets

Deck, case study, objection answers and follow-up that let a buyer say yes without a founder in the room.

06

Measurement

Pipeline stages, source tracking, a review rhythm and a stop rule for every channel.

How to use it

One sitting, three steps.

  1. 1

    Score it as it is

    Score every statement as it is today, not as it will be after next month’s plan. 2 means written down and evidenced.

  2. 2

    Read your band

    Add up the six dimensions and read your band: not ready to spend, partly ready, or ready to build.

  3. 3

    Fix the weakest first

    Name one change that lifts your weakest dimension by two points this month, with an owner and a date.

Go deeper

A Score Is Where the Go-to-Market Build Starts

The scorecard shows where your go-to-market will leak. A Go-to-Market Build turns tested positioning into website pages, a sales deck and an email sequence, built on named, dated evidence and signed off by a named verifier within 10 days. Want to score yourself online first? Try the interactive scorecard.

See the Go-to-Market Build Take the Interactive Scorecard

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