Lens A
GTM & Growth
“How do we win the market?”
Best for: Choosing a wedge, a channel, or a 90-day growth plan.
Decision Intelligence · 4 of 5 services
Make the decision. Understand the evidence. Know what to do next.
One decision. One Strategic Lens you choose. A signed Decision Card backed by graded evidence — £499₹19,999, 48 hours target.
Signed by Pranav Unni, Principal Verifier · ThriveFinity. · 30-Day Honest Verdict Guarantee
Thirteen things, every time.
- A signed 7-block Decision Card: recommendation, why, don’t, test-next, watch
- One Strategic Lens of six supporting artifacts — you choose which at intake
- A Lens Fit record, even when your pick is confirmed correct
- An options matrix, including the do-nothing option
- A Key Assumptions Check — your decision’s real risk register
- An adversarial stress-test across six angles
- An evidence appendix — every claim, sourced and graded
- A 90-day action plan for your chosen lens
- A named human verifier’s signature and disclosure page
- The 30-Day Honest Verdict Guarantee
- One upgrade credit toward a Positioning-to-Pipeline Build (15 days, full fee)
- A printable, board-ready PDF
- Confidential by default — mutual NDA on request
What decision are you facing?
Every Brief runs one Strategic Lens — it sets which six artifacts you get. Pick the buyer question closest to yours.
Lens B
Positioning & Messaging
“Why should customers choose us?”
Best for: A category claim, a differentiation story, or messaging that isn’t landing.
Lens C
Offer, Pricing & Conversion
“What should we sell, and how do we get it bought?”
Best for: Packaging, pricing, or a conversion funnel that’s leaking.
From decision to Decision Card in five steps.
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Tell us the decision
What you’re deciding, why now, who it affects, and what you’ve already tried.
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Choose your Strategic Lens
One lens per Brief — it sets which six artifacts you get and what “good” looks like.
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We gather and grade the evidence
Sourced, dated evidence for every claim — never invented, never uncited.
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A named human stress-tests it
Six adversarial angles, then your verifier reads, checks, and signs.
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You get the Decision Card
One page you can act on — the rest of the Brief backs it up.
One real run, walked through.
Anonymised from our first live Decision Intelligence Brief — the underlying client is not named; every step below is real.
Question
What audience segment, differentiation claim, and proof architecture should the client’s landing page and GTM messaging commit to, given real market, competitive, and regulatory conditions?
Evidence
Sourced, dated market and competitive evidence — graded, not assumed — including a dated gap left by two incumbents in a specific high-risk, cross-border segment.
Conflict
The wedge that best exploited the market gap also carried real reputational association risk — the Brief did not soften that tension to make the recommendation feel cleaner.
What we refused to certify
Claims the evidence didn’t support were left out of the Decision Card entirely, rather than softened into a hedge — a Brief that’s wrong less often is more useful than one that reads more confidently.
Guarantee
30-Day Honest Verdict Guarantee.
If a paid deliverable contains a material unsupported claim or factual error, tell us within 30 days: we review within 2 business days, get one chance to cure within 72 hours, and if it’s still wrong you’re refunded in full (capped at the fee paid). Refunds processed within 5 business days.
Capacity
We accept five Decision Intelligence Briefs a week. A sixth is queued, not turned away — its 48-hour target clock starts the moment it’s accepted into that queue, not when you submitted it.
0 Paid verdicts delivered 0 Refunds issued 0 Missions delivered 0 Decision Intelligence Briefs delivered as of Sep 2026
Questions founders ask before starting a Brief
What is a Decision Intelligence Brief?
A signed, evidence-graded answer to one specific decision — a 7-block Decision Card (recommendation, why, don’t, test-next, watch) backed by a Strategic Lens of six supporting artifacts, an evidence appendix, and a named human verifier’s signature. £499 / ₹19,999, 48 hours target.
What is a Strategic Lens, and why do I have to pick one?
A lens sets which six artifacts your Brief produces — GTM & Growth, Positioning & Messaging, or Offer, Pricing & Conversion. One decision rarely needs all three at once, and a Brief that tried to cover everything would be shallow everywhere. Pick the lens that matches the decision in front of you; if your intake suggests a different lens fits better, we’ll tell you before we start.
How fast is delivery?
48 hours is the target, and the clock starts when your intake is accepted — not when you submit it. We accept five Briefs a week; a sixth is queued and its clock starts on acceptance, not on request.
Who signs the Brief?
A named human verifier — not “our team,” not an anonymous AI. Their name is on the disclosure page. If they won’t sign it, it doesn’t ship.
What if the Brief is wrong?
The 30-Day Honest Verdict Guarantee applies: if a paid deliverable contains a material unsupported claim or factual error, tell us within 30 days — we review within 2 business days, get one chance to cure within 72 hours, and if it’s still wrong you’re refunded in full. See our refund policy.
Can I upgrade later?
Yes. A Build Verdict credits its full fee toward a Decision Intelligence Brief within 15 days of delivery, and a Decision Intelligence Brief credits its full fee toward a Positioning-to-Pipeline Build within 15 days of delivery — one credit per order, void if the source deliverable is refunded.
Is this the same as Positioning-to-Pipeline Build?
No. Positioning-to-Pipeline Build (£3,500) is a multi-week execution engagement — it rebuilds your site, deck, and outbound. A Decision Intelligence Brief (£499, 48 hours) is a decision, not a build: one Decision Card backed by evidence, so you know what to do before you commit the budget to build it.
What happens if my intake doesn’t match my chosen lens?
Our lens-fit check runs on every intake. If the evidence points at a different lens, we tell you before work starts — you can switch or confirm your original choice with a short reason. Either way, nothing proceeds silently.
Know what to do next.
One decision. One signed Decision Card. £499₹19,999, 48 hours target.