What you receive, page by page

12-Lens Scorecard

Every lens scored A–E with the evidence that drove each score. Not a score alone — the source.

A “B” on Market Size means a credible source supports the claim. An “E” means the lens is unverifiable from available data — and the report says so.

Kill Criterion Assessment

The three conditions that, if true, would flip — or did flip — the verdict to KILL. Written as falsifiable statements.

If your verdict is KILL, this section explains exactly which criterion fired and what evidence triggered it. If your verdict is GO, it tells you what would reverse it — so you know what to monitor.

59% of PRISM reports in our dataset return KILL. This is the part most founders come back to read twice.

Market Sizing Breakdown

TAM / SAM / SOM — with sources, methodology rating, and a note on where the founder’s framing diverges from the data.

• Named source for each figure (not “industry reports say”)
• Methodology quality: bottom-up vs top-down, recency, sample size
• Realistic SOM based on comparable company trajectories

Competitive Landscape

Named competitors — not a generic “fragmented market” statement. For each named competitor:

• Current positioning and target customer
• Identified moat (or lack of one)
• Positioning gaps the founder could exploit

We flag when we can’t find named competitors — that’s either an opportunity or a sign the market doesn’t exist yet.

Stress Scenario Battery

15+ scenarios designed to find the load-bearing assumptions. Examples from real reports:

• “Acquisition cost is 3× your current estimate — does unit economics survive?”
• “Your primary distribution channel changes terms. What’s the fallback?”
• “A well-funded incumbent enters your exact niche in month 9.”

PRISM Ultra runs 60 scenarios. If an idea can’t survive 15, 60 won’t help it.

30 / 60 / 90-Day Action Plan

Based on the verdict — not a generic startup checklist. If the verdict is PIVOT, the plan addresses the specific pivot axis the report identified. If GO, it prioritises the weakest lenses for de-risking.

• 30-day: the single highest-leverage validation experiment
• 60-day: the two most important de-risking actions
• 90-day: the decision gate — build or kill based on outcomes

Verified Claims Table

For each claim: verdict + source + a one-line explanation of what the source actually says vs what the deck claims.

• Supported — claim is verifiable and the source says what you say it says
• Partially supported — right direction, wrong magnitude or scope
• Unsupported — no credible primary source found
• Misleading — technically true but creates a false impression

Rebuttal Scaffolding

The three most dangerous investor objections — with scripted responses. Not generic Q&A prep. Specific to your asset, your claims, and the objections an investor with your deck in front of them will actually raise.

• The objection, word for word
• The honest answer — what you can and cannot say
• Supporting evidence for your position
• What to say if pressed further

Rewrite Package

Every unsupported or misleading claim rewritten — with the verified version that can replace it. We don’t remove claims that can be fixed. We find the strongest defensible version of what you’re trying to say and write it.

Often the highest-value section. “Market is growing 23% YoY” that can’t be sourced becomes “three comparable markets grew 18–27% YoY (Source: Gartner 2024)” — stronger and defensible.

Audit Trail

A methodology section explaining how each claim was verified — what sources were checked, what was found, and how each verdict was reached.

• Sources accessed (with dates — market data goes stale)
• Source quality rating (A–E)
• Verification method (direct quote / inference / calculation)

The audit trail means a third party can reproduce the work. That’s what makes it a verification, not an opinion.