Pricing and packaging
A new tier or price change is on the table
The board wants a decision, the data is mixed, and nobody has tested what buyers will actually pay for the new package.
For B2B SaaS companies
Pricing, packaging and positioning — checked before you commit.
For UK B2B software companies of roughly 10 to 250 people. When a new tier, a price change or a repositioning will drive next quarter’s pipeline, we test it against named, dated evidence and a named person signs the answer.
Pricing and packagingProduct and website claimsPositioningAI visibility
Sound familiar?
When the product is good and growth still stalls.
Three situations we hear most often from software leadership teams.
Positioning
Demos go well, deals stall
Buyers like the product but compare it with cheaper tools or doing nothing, and the website reads like every other vendor in the category.
Claims
Big claims, thin evidence
ROI figures, ‘saves X hours’ and comparison pages that a procurement team or a competitor could take apart.
Where we help
Four services, one standard.
Pick the one that matches the decision in front of you. Each ends with a signed deliverable.
Offer Validation · £149₹6,999+ taxes where applicable+ 18% GST · 24 hours
Will the new tier or price sell?
Your offer tested across twelve evidence lenses, from buyers and alternatives to pricing and delivery, with a signed Build Verdict.
See Offer ValidationRelease Assurance · £699₹29,999+ taxes where applicable+ 18% GST · 3 business days
Are the website and deck claims safe to publish?
Every ROI figure, comparison and customer claim checked against its source, with weak claims rewritten and a signed Assurance Note.
See Release AssuranceDecision Brief · £499₹19,999+ taxes where applicable+ 18% GST · 48-hour target
Which segment, channel or package first?
One go-to-market decision examined from four angles — market, buyers, competitors and trends — through the lens you choose.
See the Decision BriefGo-to-Market Build · £3,499₹1,49,999+ taxes where applicable+ 18% GST · 10 days
Rebuild positioning, site, deck and outbound
Tested positioning turned into a 5-page website or landing page, a 20-slide sales deck and a 3-email sequence.
See the Go-to-Market BuildHow it works
Four steps. One signed answer.
-
Start with a free check
An Offer Signal, First Signal or AI Visibility Signal gives a fast, automated first read and points you to the service you actually need, if any.
-
Send what you have
Your offer, deck, website or the decision you are weighing, plus any evidence you already hold. Scope is confirmed in writing before work starts.
-
Evidence, then challenge
Claims are checked against named, dated sources, the strongest objections are written down, and weak claims come back rewritten.
-
A named person signs
A named verifier signs the deliverable. Show us one unsupported claim or factual error within 30 days and we refund you in full.
Related reading: How to test an offer or price change · AI visibility for B2B brands
Questions From B2B SaaS Teams
Can you help us decide on a price increase?
Yes. Offer Validation tests whether an offer will sell at a given price, and a Decision Brief with the Offer, Pricing and Conversion lens examines a single pricing or packaging decision in depth. Both end with a signed answer.
Do you check product claims on our website?
Yes. Release Assurance checks every claim in scope, including ROI figures, comparisons and customer results, against its source. Weak claims come back rewritten and a named verifier signs the Assurance Note.
Do you need access to our product or analytics?
No access is required. You send what you are happy to share, such as pricing data, win/loss notes or usage figures, and it is kept confidential. A mutual NDA is available on paid tiers.
Is this only for UK companies?
Our primary focus is established UK B2B companies, and our research starts from UK sources. We also work with companies elsewhere.
Testing a Price, a Tier or a New Position?
Start with a free check. It takes about five minutes to fill in, results arrive in under an hour, and it tells you which service — if any — you need.
30-Day Honest Verdict Guarantee on signed tiers · One-time payment · No subscription