ThriveFinity vs Delante for AI Search Optimisation (GEO)

Delante suits a B2B company that wants AI search handled inside a wider search programme, next to SEO, paid search and link building, by a large team based in the EU. ThriveFinity, which is us, suits one that wants AI search as a separate job with a published starting price, a fixed set of buyer questions and a re-test of the same questions at day 30. Delante is based in Kraków, Poland. We're a one-person company registered in India, working in English for B2B companies in the UK, the EU and elsewhere.

Both of us sell AI search optimisation, often called GEO. Delante calls its version AISO. The difference is in how the work is bought and how much of your marketing the provider takes on.

Facts about Delante come from its own website, as published on 31 October 2026. Services and prices change, so check its site before you decide. We have a commercial interest in this comparison and we're not affiliated with Delante. Where its pages are silent, the table says "not published". That doesn't mean it doesn't offer the thing. Ask.

An Agency Programme or a Fixed-Scope Job

The first choice is the shape of the engagement: an ongoing agency programme across several channels, or a defined piece of AI search work at an agreed price.

Delante describes itself on its homepage as "an international SEO, SEM, and AI Search Optimization (AISO) agency". It says it got into SEO in 2014 and gives a team of more than 65 specialists. Its menu covers SEO, paid search and social ads, content, analytics, technical SEO, link building and five AI search services. Its contact page names the company as Delante Marketing sp. z o.o., with an office address in Kraków.

ThriveFinity sells AI search optimisation (GEO) as defined pieces of work. There's a free Signal, a fixed-price AI Presence job, an AI Visibility service priced by estimate from a published starting price, and an optional monthly AI Growth plan. A named verifier signs every paid report.

So the real question is whether you want one agency running your search channels, or a specialist job on AI search that your team or your current agency then carries forward.

Side-by-Side Comparison

The table lines up what each firm publishes on the same twelve points. Delante's column quotes or summarises its own pages as they read on 31 October 2026.

"Not published" means the pages we checked didn't say. Delante's budget bands are options on its contact form, not a price list, and its audit figure is in US dollars as written. Our prices are shown in GBP with the set EUR price in brackets, plus applicable taxes. Neither is a conversion of the other. Businesses billed in the eurozone pay the EUR price, in the UK the GBP price, and elsewhere in Europe the USD price shown on our pricing page.

What Delante Publishes About Its AI Search Work

Delante publishes a lot about what its AI search work covers and very little about price or terms. Three of its pages describe the AI services in detail.

Its AISO page defines AISO as a new field of SEO and names ChatGPT, Gemini, Perplexity, Copilot and Claude, plus Google's AI Overviews and AI Mode. The work it lists runs in five steps. It checks whether your site is technically ready, analyses your brand's visibility in AI models, does SEO for Bing, which the page calls "a data source for OpenAI and many AI models", creates ranking, comparative, contextual and conversational content, and restructures the site with structured data. Then it reports monthly on AI traffic, brand mentions, changes in visibility and conversions.

The same page names its own tools. Cerber AI monitors mentions and links in the answers AI models give, and there's a server-log tool that looks for AI bot visits. On timing, it says "You can expect initial visibility improvements in 1-2 months. It's a long-term process, though."

Its AI SEO audit page lists six elements: traffic from AI tools, prompt monitoring, technical analysis, content strategy, brand mentions and competitor benchmarking, which it calls Share of Answer. It names ChatGPT, Perplexity, Gemini, Claude and DeepSeek, plus Google AI Overviews. Its FAQ is the only place I found a figure. It says the cost "ranges from one thousand up to several thousand USD", depending on the size of the website and the number of language versions.

The third page is a one-off AI Visibility Monitoring and Traffic Report. It covers your visibility in AI Overview, ChatGPT, Gemini and Perplexity, a server log analysis if logs are available, a review of which pages get visits from AI tools, and a PDF report with an optional 30-minute call. The page says the report is "completed within 7 working days from data access".

What I couldn't find: how many prompts Delante tracks, how many times each one is run, a minimum term, notice period or a guarantee. Its contact page describes the route to a price instead. You book a call, it analyses your site, and then you get a plan with pricing options. That's normal for an agency. It means the questions in section 6 are yours to ask.

How Each One Measures Results

Measurement is where AI search proposals differ most, and it's the hardest part to judge on a sales call, because AI tools rarely give the same answer twice.

In January 2026, SparkToro reported that 600 volunteers ran 12 prompts through ChatGPT, Claude and Google's AI a combined 2,961 times. Rand Fishkin found a chance of less than 1 in 100 that ChatGPT or Google's AI would give the same list of brands in any two responses to the same prompt. Getting the same list in the same order was closer to 1 in 1,000.

So one run of a question tells you very little. What you want is a rate, such as named in 7 of 12 runs, measured the same way before and after the work.

Delante's pages measure two kinds of thing. One is traffic: visits from AI tools, landing pages and AI bot activity in your server logs. The other is presence: brand mentions, positioning in answers and Share of Answer against competitors. Its AISO FAQ puts it plainly: "In our reports, we focus on two main things: traffic from AI and brand mentions." Traffic data is useful because it connects AI search to your own analytics. What the pages don't say is how the mention figures are sampled.

We measure presence on a fixed list. The AI Visibility service asks each of 100 to 150 buyer questions 3 times in each of five AI tools, against 3 to 5 named competitors, then runs exactly the same set again at day 30. You get the list before we start. You can see the format in our sample AI visibility report, and the maths behind a share figure in measuring AI share of voice.

Neither approach is complete on its own. Traffic tells you whether AI answers send visitors. A fixed question set tells you whether you're named when a buyer asks. If you hire Delante, ask how its mention tracking samples prompts. If you hire us, ask how you'll see AI referral traffic in your own analytics, because our report doesn't replace that.

When Delante Is the Better Choice

Delante is the better choice when AI search is one part of a bigger search programme and you want one team to run all of it. These are the situations where I'd point you there rather than to us.

• You want paid search and AI search from one supplier. Delante lists Google Ads, Meta, LinkedIn and other ad platforms alongside its SEO and AI work. We don't run ads.
• You sell in several European languages. Its About page links to SEO pages for Poland, Germany, Italy, Spain, Sweden and the Czech Republic among others, and its audit pricing counts the number of language versions. Our published scope says nothing about languages other than English, so ask us first if that matters.
• You'd rather contract with a company based in the EU. Delante Marketing sp. z o.o. lists a Kraków headquarters and a Polish KRS number. We're registered in India.
• You want link building. Delante sells an AI Authority Link Building service. We don't buy links or placements.
• You want AI traffic measured from your server logs. Both its AISO page and its one-off report describe server log analysis for AI bot activity. Our published scope doesn't include log analysis.
• You want a large team. Its homepage gives a team of more than 65 specialists. We're one person.

The usual trade-off applies to any agency that prices after a call. You'll need the scope, measurement method, minimum term and notice period agreed in writing before you start.

Questions to Ask Any Provider

Ask Delante, us and anyone else on your list the same questions, and get the answers in writing. Google's own page on hiring help has a line written for exactly this purchase:

The same page suggests asking what results to expect and in what timeframe, and whether they'll share all the changes they make to your site. Then add the questions specific to AI search:

1. Which buyer questions will you track, and can I see the full list before we start?
2. Which AI tools do you test, in which languages, and how many times do you run each question?
3. When is the re-test, and will it use exactly the same questions and settings as the baseline?
4. What will you change on my site, what will you do off it, and who does each piece of work?
5. What does it cost each month, what's the minimum term and what's the notice period?
6. What happens if a report contains a factual error?

The longer list, with red flags, is in our GEO agency buyer's guide. Before any of these calls, get a baseline of your own. My guide to running an AI visibility check shows how to do one in an afternoon.

How We Wrote This Comparison

This page names a competitor, so comparative advertising rules apply. Article 4 of EU Directive 2006/114/EC allows a comparison only if it "compares goods or services meeting the same needs or intended for the same purpose" and "objectively compares one or more material, relevant, verifiable and representative features". Rules 3.33 and 3.34 of the UK CAP Code say the same, and we publish from the UK site.

So every fact about Delante links to the page it came from and is dated. I haven't repeated its client numbers, ratings, awards or testimonials, because I can't verify them and quoting them would only repeat its marketing. Where its pages say nothing, the table says so.

Why Delante? On 31 October 2026 we ran a small test of which firms AI tools recommend in different markets. When we asked ChatGPT, Claude, Gemini and Perplexity best AI visibility agencies in Europe three times each on 31 October 2026, Delante was named in 6 of 12 answers. That's how often it was named, not a ranking of quality, and one test on one day is a small sample.

We weren't named once in those 12 answers. That's worth knowing when you weigh what either of us says about AI search.

Spotted something out of date or wrong? Email om@thrivefinity.uk. We respond within 5 working days, and corrections are logged on our errata page. The next scheduled recheck of every fact here is due by 29 January 2027.

Where ThriveFinity Fits

We fit when you want AI search work as a defined job with a known starting price and a measured before and after. Every price below comes from our published pricing, in GBP with the set EUR price in brackets.

• AI Presence Signal (free, under an hour): 12 buyer questions across GPT (OpenAI), Claude, Gemini and Perplexity, scored 0 to 100. It's automated and unsigned, and you can run the free AI Presence Signal today.
• AI Presence (£849 (€1,049), 5 working days): a signed fact sheet, a scored audit of the 15 to 20 places AI tools learn who you are, and up to 10 profiles created or aligned, with a re-score at day 30.
• AI Visibility (from £2,250 (€2,699), 10 working days): 100 to 150 buyer questions across five AI tools, your 10 highest-value pages fixed, 5 briefs for new pages, AI crawler access fixes and a re-test at day 30. Signed by a named verifier.
• AI Growth (from £2,250 (€2,699) a month) or Quarterly Re-measurement (£595 (€699)): after AI Visibility, if you want ongoing work or tracking. AI Growth has a 3-month minimum, then 30 days' notice.

We're not the right choice if you need paid search, link building, server log analysis, content in several languages or a supplier based in the EU. Delante or another full-service agency will serve you better there. We also won't promise that any AI tool will name you.

Weighing other options? We've compared ourselves the same way with The GEO Agency and other firms, all listed on the comparisons hub.

Pranav Unni

Founder · ThriveFinity Connect on LinkedIn →

Pranav Unni is the founder and lead verifier of ThriveFinity. He reads and signs every paid deliverable personally, and writes about go-to-market decisions for established B2B companies.