Claim-level testing
Every claim, status-tagged
Every claim in scope is checked against its source and tagged verified, failed, or unverifiable — each with a severity rating, so a footnote gets a lighter pass than a headline number.
Send us any asset — a deck, a site, a one-pager. We test every claim against live sources, rewrite the weak ones, and issue a signed Assurance Note before it leaves your hands.
What you get
The Assurance Note is a signed one-page PDF that states what was tested, what was found, what was rewritten, and who signed it. It’s not a report. It’s a traceable commitment that the asset is ready to go out.
Claim-level testing
Every claim in scope is checked against its source and tagged verified, failed, or unverifiable — each with a severity rating, so a footnote gets a lighter pass than a headline number.
Sourced rewrites
On the Human tiers, we rewrite unsupported claims with sourced alternatives and deliver a clean version of the asset alongside the Assurance Note.
Signed Assurance Note
A signed PDF — claim by claim, source by source — issued by the named verifier who reviewed your asset. A traceable record of what was verified and when.
Any written asset — if it makes claims, we can verify them
The Method
Release Assurance doesn’t skim your asset for obviously wrong numbers. It runs the same four-phase sequence against every claim in scope — Retrieve, Challenge, Cite, Sign — live, on the asset you submit, before a named verifier re-checks the highest-risk claims and signs.
Find the source
Every claim in your asset is checked against live, dated evidence — independent source checks, fetched and timestamped the moment you submit, not pulled from a stale cache. A market-size figure, a competitor’s price, or a number about your own traction is only as good as the source behind it. Retrieve is where that source gets found before anything is judged.
Red-team the claim
Retrieve found the evidence; Challenge decides whether it holds. Every claim is red-teamed against what the evidence actually shows — the same rebuttal an investor or a skeptical buyer would raise — and status-tagged verified, failed, or unverifiable. Each tag carries a severity rating, so a footnote gets a lighter pass than a headline number.
Attach source + confidence
Nothing is marked verified without a source URL attached and a confidence score on how strong that source is. Failed claims aren’t left as a red mark with nowhere to go — on Human tiers they’re rewritten with a citable alternative. Every citation in your Assurance Note traces to a specific, checkable source, not a paraphrase of one.
Named verifier + date
A named verifier — not an anonymous team — puts their name and the date on the result. Every decision-critical and high-impact claim is personally re-checked by the verifier before signing. The Assurance Note states which claims got that full re-check, and where AI was used.
How It Works
No open-ended audit, no vague redlines. Submit the asset, choose your tier, get a claim-by-claim answer back.
Send the deck, page, one-pager, memo, case study, or outreach sequence — anything with claims in it.
We pull live sources for every claim and red-team each one against the evidence — the first two phases of this process, run automatically.
Verified claims get a source URL and confidence score. Failed and unverifiable claims are status-tagged and severity-rated in the claim register.
On Human tiers, a named verifier re-checks the highest-risk claims on a risk basis, rewrites the weak ones with a citable source, and signs the Assurance Note.
You get the claim register, ranked rebuttals, rewritten claims ready to paste back, and a signed Assurance Note that says where AI was used.
One row of a claim register, walked from the original line to the rewrite. Sample company and numbers — the structure is exactly what you receive.
No real company or client data appears above. Redacted real examples are available under NDA on request.
We'd already closed a small round on this deck, so I thought it was fine. The Release Assurance report came back and it wasn't harsh or vague — it was just specific. Three claims I thought were solid had either no primary source or were citing data from 2018. One of them was the headline number on the deck cover. We fixed everything, went back, and closed £100,000 from an investor who'd previously passed. I still think about how close we came to walking into that meeting with a deck we couldn't defend.
Read Full Case Study — Daily99We brought ThriveFinity in before we'd published a single piece of content. I wanted search to be a proper acquisition channel from day one — not something we figured out two years in. They designed the whole strategy, built the cluster structure, even created a content track around ERC-8004 that nobody else was covering. Sixteen months later we're ranking top 5 for self-hosted crypto gateway terms and getting traffic from 130 countries. Starting right matters more than I expected.
Read Full Case Study — PayRamHonestly, I thought our GTM was fine. We were getting enquiries, we had a clear service, the market felt right. The Strategic Intelligence report [now part of Decision Brief] showed us we were speaking to the right people but framing it completely wrong — we were positioning on quality and price when our target clients were actually buying on outcomes and risk reduction. We rebuilt the whole pitch around what the report found. The conversion went up. But more than the number, I finally felt like I understood why some deals were closing and others weren't.
Read Full Case Study — TVP StudiosAgainst the alternatives
Honest comparison against the three ways founders usually get this done. The last row is the one we lose on purpose.
| Dimension | Release Assurance Pack | AI chat | Your team / an investor | Law or compliance firm |
|---|---|---|---|---|
| Turnaround | ✓ 3 business days | ✓ Minutes | ~ When they get to it | ~ Days to weeks |
| Price | ✓ £699 fixed | ✓ Existing subscription | ✓ A favour owed | ✗ Hourly; often over budget |
| Claims vs source | ✓ Every claim status-tagged | ~ Can invent sources | ~ Only the obvious ones | ~ Regulatory claims only |
| Investor rebuttals | ✓ Ranked, per claim | ~ Generic unless prompted | ✓ If candid | ✗ Not their job |
| Sourced rewrites | ✓ Weak claims rewritten | ~ Citations need checking | ✗ | ~ Regulatory wording only |
| Signed record | ✓ Assurance Note, named verifier | ✗ | ✗ | ✓ Regulated parts only |
| Legal sign-off | ✗ Not included | ✗ | ✗ | ✓ Core product |
Category descriptions, not vendor claims: “typically” and “varies” mean exactly that. If you have a specific alternative in mind, the comparison hub goes deeper.
Our refusal rule
If a claim can’t be supported, the verifier declines it before any work starts — and the refusal goes on the public record. That’s what makes the signature worth something. See the public log →
If you are unsure which service fits, start with a free signal and we will route you — or ask.
Pricing
One-time pricing. Every signed tier carries the 30-Day Honest Verdict Guarantee: show us one unsupported claim or factual error within 30 days and we refund you in full.
First Signal
One free check with two modes: positioning or a single claim. AI-assisted and unsigned.
No card · No commitment
Release Assurance Pack
Every claim in one deck, page or proposal checked against primary sources, graded A–E, with a signed Assurance Note.
One-time payment
Release Assurance Suite
For launches with three or more deliverables: everything in the Pack, plus a consistency check across all of them.
One-time payment
Prices in GBP, plus applicable taxes — switch to ₹ for India pricing. Prices in INR, plus 18% GST — switch to £ for international pricing. Every tier is a one-time payment. Paid tiers are sold to businesses only. Compare Every Tier →
Raising a round?
The Release Assurance Pack checks every headline claim in one deck against primary sources in 3 business days. Investors and advisors who back a company can commission diligence themselves, or refer the founder to us at no cost.
Start free — no card, no commitment. Upgrade at any point.
Further reading
Guide
The claims B2B buyers doubt first, the UK advertising rules that apply to business marketing, and how to rewrite results, superlatives and testimonials.
Method
Evidence found before a claim is judged, the strongest objections tested, a clear citation standard and a named person who signs.
First Signal is free — under 1 hour, no payment needed. Human verification from £699₹29,999.
30-Day Honest Verdict Guarantee on signed tiers · One-time payment