ThriveFinity vs Blue Array for AI Search Optimisation (GEO)

Blue Array suits a company that wants AI search handled as part of its organic search, by an agency that does SEO, technical SEO, digital PR and content under one roof. ThriveFinity, which is us, suits a B2B company that wants AI search as a separate, defined job, with a published starting price and a re-test of the same buyer questions at day 30. The difference is one integrated organic programme or one measured project, and plenty of companies will want the first.

Google's page on whether you need an SEO, last updated in June 2026, tells you to ask anyone selling AEO or GEO services whether their advice lines up with Google Search's official guidance. That's a fair question for both firms on this page, including us.

Facts about Blue Array come from its own website and Companies House, as published on 31 October 2026. Several of its pages returned errors when we tried to read them, so this page uses only its homepage and About page. We have a commercial interest in this comparison and we're not affiliated with Blue Array. Where its pages are silent, the table says "not published". That doesn't mean it doesn't offer the thing. Ask.

How Do Blue Array and ThriveFinity Differ?

Blue Array is a specialist organic search agency with GEO built into its services. ThriveFinity is a small studio that sells GEO on its own.

Blue Array's homepage puts its focus plainly: "We do organic search, and nothing but organic search." It names GEO next to SEO in most of what it sells, from strategy and audits to technical work and training, and it describes integrated organic search that meets your audience wherever it searches, naming Google, ChatGPT and TikTok. Companies House lists Blue Array Ltd as active, incorporated on 27 May 2015, with its registered office in Reading.

Its About page names a team led by Simon Schnieders, Founder and CEO, and Jenny Ovens, Managing Director, with SEO directors, an Ignite director for its startup programme and a Digital PR Director. It calls its model a consulgency, which it describes as consultant-grade strategy with agency-level agility.

ThriveFinity sells AI search optimisation for B2B companies as defined pieces of work: a free Signal, a fixed-scope AI Presence service, an AI Visibility service priced by estimate from a published starting price, and an optional monthly AI Growth plan. We're a one-person company, and a named verifier signs every paid report.

So the real choice is about scope. Do you want someone to run your organic search, or one piece of AI search work done and measured?

Side by Side: What Each Firm Publishes

The table lines up what each firm publishes on the same twelve points. Blue Array's column quotes or summarises its own pages as they read on 31 October 2026.

"Not published" means the two pages we could read didn't say. Blue Array's services page and other inner pages returned errors to our fetcher on 31 October 2026, so some detail they hold may be missing here. Check its site directly before you decide.

What Does Blue Array Publish About Its GEO Work?

Blue Array presents GEO as one part of organic search rather than as a product of its own. Its homepage has a GEO card for "an ambitious brand looking to secure visibility in AI-powered search with GEO", and it lists GEO next to SEO in its strategy, audit, technical, training and startup services.

The homepage also describes building brands by using generative engine optimisation, SEO, digital PR and search-first content together. That approach fits what Google says about AI features.

In other words, Google says the groundwork for its AI features is the same groundwork as for search. An agency that already does technical SEO and earns coverage on other sites through digital PR is working on that groundwork. That's the main argument for keeping GEO inside your SEO programme, and Blue Array's menu is built around it.

A few of its segments are specific enough to note. It has a card for B2B financial challenger brands, offering strategic SEO and GEO to firms disrupting their market. Its Ignite programme is for startups and scale-ups looking to kickstart organic growth. Its Advantage card is for established businesses that want to grow traffic. It also offers international organic search, and training in SEO and GEO in person, online or remote.

On audits, it says its SEO and GEO audits "will uncover what's holding you back and provide clear solutions for success". The homepage links to audit packages, but we couldn't open that page, so I can't tell you what they contain or cost.

What I couldn't find on the pages we read: prices, the AI tools it measures for GEO beyond the homepage mention of ChatGPT, how many questions it tracks, how many times each is run, a minimum term or a guarantee. Its About page explains part of that: "Instead of rigid packages, we offer tailored support backed by deep expertise and proven processes." So expect a scoped proposal, and ask for those details in it.

How Does Each Firm Measure Results?

Measurement is where GEO proposals differ most, and it's the hardest thing to judge on a sales call. AI tools rarely give the same answer twice.

In January 2026, SparkToro and Gumshoe had 600 volunteers run 12 prompts through ChatGPT, Claude and Google's AI a combined 2,961 times. Rand Fishkin reported a chance of less than 1 in 100 that ChatGPT or Google's AI would give the same list of brands in any two responses to the same prompt asked 100 times. Getting the same list in the same order was closer to 1 in 1,000.

So a single run of each question tells you very little. What you want is a rate, like named in 7 of 10 runs, measured the same way before and after the work.

Blue Array's homepage presents its client results in organic revenue, traffic and keyword rankings, and those measures still matter. AI answers need their own measure on top, because a buyer can read a shortlist in ChatGPT and never click through. Blue Array's homepage says it delivers visibility and measurable growth, but the pages we read don't describe how GEO results are tracked. We ask each of 100 to 150 buyer questions 3 times in each of five AI tools, against 3 to 5 named competitors, then run exactly the same set again at day 30.

You can see the format in our sample AI visibility report, and the maths is in my guide to measuring AI share of voice. Whoever you hire, ask to see the question list and a sample report before you sign.

When Is Blue Array the Better Choice?

Blue Array is the better choice when you want one agency to run your organic search, with GEO built in. These are the situations where I'd point you there rather than to us.

• You need SEO, technical SEO and GEO together. It offers technical support for website migrations, algorithm updates and international growth. We fix pages for AI search, but we don't run migrations or ongoing technical SEO.
• You want digital PR. It has a Digital PR Director and lists digital PR as a core service. Earning mentions on other sites is a large part of GEO, and that takes people. We don't sell digital PR.
• You're a B2B financial challenger brand. It has a dedicated offer for exactly that.
• You're a startup or scale-up starting organic growth from scratch. Its Ignite programme is aimed at you, with its own director.
• You want your own team trained. It runs SEO and GEO training and workshops, in person, online or remote.
• You sell in several countries. It offers international organic search and names Reading, London and Sevilla in its header.
• You also want conversion rate optimisation or app store optimisation. Both are on its menu, and neither is on ours.

The usual trade-off with tailored support applies. Scope and price get agreed in a proposal, so pin down the GEO measurement method, the term and the notice period in writing.

Questions to Ask Any GEO Provider

Ask both firms the same questions and get the answers in writing. Google's hiring advice is a good start. It suggests asking what results to expect and in what timeframe, how they measure success, and whether they'll share every change they make to your site. It also has a line worth keeping in mind on any sales call.

Then add the questions that are specific to AI search:

1. Which buyer questions will you track for GEO, and can I see the full list before we start?
2. Which AI tools do you test, and how many times do you run each question?
3. How will you report AI visibility separately from organic traffic and rankings?
4. When is the re-test, and will it use exactly the same questions and settings as the baseline?
5. What exactly will you change, and who does the work: you, or my team from your list?
6. What does it cost, what's the minimum term and what's the notice period?
7. What happens if a report contains a factual error?

The longer version, with red flags, is in our GEO agency buyer's guide. Before any of these calls, get a baseline of your own. My guide to running an AI visibility check shows how to do it in an afternoon.

How We Wrote This Comparison

This page names a competitor, so UK advertising rules apply. Section 3 of the CAP Code says a comparison with an identifiable competitor must "compare products meeting the same needs or intended for the same purpose" and must "objectively compare one or more material, relevant, verifiable and representative feature". Regulation 4 of the Business Protection from Misleading Marketing Regulations 2008 sets the same conditions and bars comparisons that discredit or denigrate a competitor.

So every fact about Blue Array links to the page it came from and is dated. I haven't repeated its superlatives, awards, client results, client logos or testimonials, because I can't verify them and quoting them would only repeat its marketing. Where its pages say nothing, the table says so.

Why Blue Array, and why now? When we asked ChatGPT, Claude, Gemini and Perplexity best AI visibility agencies in the UK three times each on 31 October 2026, Blue Array was named in 4 of 12 answers. That's an observation about one question on one day. It doesn't rank anyone's quality, and AI answers change from day to day. In the same test, ThriveFinity was named once across 36 UK answers, and that one was on a go-to-market question.

Spotted something out of date or wrong? Email om@thrivefinity.uk. We respond within 5 working days, and corrections are logged on our errata page. The next scheduled recheck of every fact here is due by 29 January 2027.

Where ThriveFinity Fits

We fit when you're a B2B company and you want AI search work as a defined job with a known starting price and a measured before and after. Every price below comes from our published pricing, plus applicable taxes.

• AI Presence Signal (free, under an hour): 12 buyer questions across GPT (OpenAI), Claude, Gemini and Perplexity, scored 0 to 100. It's automated and unsigned, and you can run the free AI Presence Signal now.
• AI Presence (£849, 5 working days): a signed fact sheet, a scored audit of the places AI tools learn who you are, and up to 10 profiles created or claimed and aligned in your name.
• AI Visibility (from £2,250, 10 working days): 100 to 150 buyer questions across five AI tools, your 10 highest-value pages fixed, 5 content briefs and a re-test at day 30. Signed by a named verifier.
• AI Growth (from £2,250 a month) or Quarterly Re-measurement (£595): after the AI Visibility service, if you want ongoing tracking. AI Growth has a 3-month minimum, then 30 days' notice.

We're not the right choice if you want ongoing SEO, technical migrations, digital PR, CRO or training for your team. A specialist organic search agency like Blue Array will serve you better there. We also don't buy links or placements, and we won't promise that any AI tool will name you.

Weighing other firms? We've compared ourselves the same way with Exposure Ninja, The GEO Agency and Solvid. Every page is listed on the comparisons hub.

Pranav Unni

Founder · ThriveFinity Connect on LinkedIn →

Pranav Unni is the founder and lead verifier of ThriveFinity. He reads and signs every paid deliverable personally, and writes about go-to-market decisions for established B2B companies.